Topic: Digital Marketing Course (Read 6853 times)

Module 1: An Introduction to Data Analysis
Lesson 1: Introduction from the Instructors
Lesson 2: Here’s What To Expect
Lesson 3: What Data Analysis Is (And What It Can Do for Your Business)
Lesson 4: Why All Business Must Be Data-Driven
Lesson 5: Analysis and the Funnel
Lesson 6: What Data Matters to Business
Lesson 7: Data Analysis Building Blocks

Module 2: Data Collection Strategies
Lesson 1: Introduction to Google Analytics
Lesson 2: Google Analytics Layout & Understanding
Lesson 3: Introduction to Google Analytics Segments
Lesson 4: Tracking Site Visitors
Lesson 5: Using the UTM Parameter Builder
Lesson 6: Pulling CRM & eCommerce Data
Lesson 7: Pulling Paid Traffic Data
Lesson 8: Creating and Naming Retargeting Lists
Lesson 9: Starting with Data
Lesson 10: Finding Outliers with Math

Module 3: Top of Funnel Analytics
Lesson 1: Top of Funnel Goals & KPIs
Lesson 2: New Visitors
Lesson 3: Direct Visitors
Lesson 4: Retargeting & Segmentation
Lesson 5: Total Visits
Lesson 6: Top of Funnel Deep Dive Metrics
Lesson 7: Channel Splits
Lesson 8: Bounce Rate
Lesson 9: Branded Search Volume
Lesson 10: Top of Funnel Pixeling
Lesson 11: Visits
Lesson 12: Applying Top of Funnel Metrics

Module 4: Middle of Funnel Analytics
Lesson 1: Middle of Funnel Goals & KPIs
Lesson 2: Visitor Recency
Lesson 3: Banner Click %
Lesson 4: Leads Generated
Lesson 5: Tracking Middle of Funnel Retargeting Lists
Lesson 6: Direct Visitor Count
Lesson 7: Middle of Funnel Deep Dive Metrics
Lesson 8: Social Media Followers
Lesson 9: Banner Click % at the Post Level
Lesson 10: Number of Comments
Lesson 11: Number of Social Shares
Lesson 12: Applying Middle of Funnel Metrics

Module 5: Bottom of Funnel Analytics
Lesson 1: Bottom of Funnel Goals & KPIs
Lesson 2: Number of Goods Sold
Lesson 3: Retargeting & Segments
Lesson 4: Average Order Value
Lesson 5: Revenue Per Visitor
Lesson 6: Days to Conversion
Lesson 7: Bottom of Funnel Deep Dive Metrics
Lesson 8: Channel Split (Offers)
Lesson 9: Bounces (Offers)
Lesson 10: Promo Email Campaigns
Lesson 11: Funnel Evaluation
Lesson 12: Applying Bottom of Funnel Metrics

Module 6: Retention and Monetization Analytics
Lesson 1: Retention & Monetization Goals & KPIs
Lesson 2: Membership Retention Report
Lesson 3: Traffic ROI Report
Lesson 4: Refund Report
Lesson 5: Monetization Funnel Conversion Rate
Lesson 6: Retention & Monetization Deep Dive Metrics
Lesson 7: Content Email Metrics
Lesson 8: Cohort Analysis
Lesson 9: Reputation Score
Lesson 10: Qualitative Trend Report
Lesson 11: Customer Lifetime Value
Lesson 12: Applying retention & Monetization Metrics

Module 7: Running a Data Driven Business
Lesson 1: Analytic Decision Making
Lesson 2: Applying the Analyst’s Toolkit
Lesson 3: Segments & Drilling Down
Lesson 4: Analytic Trends
Lesson 5: Business Analyses to Start Immediately
Lesson 6: Transitioning from Reactive to Proactive Analysis

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