The Key watch http://www.winwatchtrade.com/the-key-nfc-mifare/ does not say "Swiss Made" on the dial. It must comply with certain rules to put that on the dial. Without it, you have a non-swiss watch at best sold by a Swiss company. That would mean its not assembled in Switzerland. It is also a Japanese quartz movement. No Swiss parts or assembly.
The more expensive Winwatch http://www.winwatchtrade.com/winwatch-f1787 does have the "Swiss Made" on the dial, and says it has a swiss made movement. To have that label, it must have at least partial parts of Swiss origin and have the final assembly in Switzerland. Some companies dont have it assembled there, and incorrectly use the term.
I dont mean to split hairs, but I would not call The Key a Swiss watch. The Winwatch may be, only if the following has been done:
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From Wikipedia:
Swiss watch
A watch is considered Swiss, according to the Swiss law if:
- its movement is Swiss and,
- its movement is cased up in Switzerland and;
- the manufacturer carries out the final inspection in Switzerland
A watch movement is considered Swiss if:
- the movement has been assembled in Switzerland and,
- the movement has been inspected by the manufacturer in Switzerland and;
- the components of Swiss manufacture account for at least 50 percent of the total value, without taking into account the cost of assembly.
If a watch movement is intended for export and will not be cased-up in Switzerland, but it otherwise meets the criteria to be considered a Swiss movement, the watch may say "Swiss Movement" but it may not say Swiss Made on the watch case or dial.
A watch that says "Swiss Quartz" is considered to be a proper Swiss watch. However, it is often improperly used by foreign manufacturers to merely indicate that the quartz movement is of Swiss origin.
“It is not generally known that quite a few Swiss companies have watches assembled in China for export to North America, Asia and even Europe, where the brand name is more important than the “Swiss made” label. Such watches may consist of a Chinese case and a Chinese crystal, a Taiwan-made dial and metal bracelet and Japanese hands. If the movement is to be considered Swiss, 51% of its value must be Swiss and at least the last wheel must be added in Switzerland. Swiss watch brands without the “Swiss made” label are usually equipped with a Japanese movement. The “Swiss parts” label means that the movement is assembled in Asia using kits consisting at least partially of Swiss made components.”
