https://buildfire.com/free-app-promotion33 Creative Ways to Promote Your App for Free1. Get in Touch
Marketing your app starts long before you ever bring it to market. Before you start telling your development team to start building out your app with a million different things, reach out to your customers and talk to them.
2. Reach Out To Influencers
Marketing your app can also extend beyond your usual field of influence and often times, these foreign connections are exactly what your company needs. Developing honest, authentic, and mutually beneficial relationships with influencers will go a long way in helping to promote your app.
3. Leverage Your Mobile Website
If you have an existing website that is fully functional and mobile-friendly, then your site can be one of the greatest assets to promoting your app. At one point or another, all of your customers or anyone interested in your company will find their way to your website. When they do, it is important they all know you have an app.
4. Feature the App in an Official Blog
In addition to including your app on your website, include it in your regularly scheduled blog post is another promotion strategy you can leverage. You may do so by creating a complete blog post solely about your app or including a call to action at the end of every blog post to invite your viewers to download the app.
5. Feature The App in Your Emails
Your new app needs to be engraved into every aspect of your marketing, that includes all of your emails. As a business, you will send out countless emails and not including your app in each of those is a missed opportunity.
6. Create a Demo Video
Videos are an easy way for you to showcase everything your beautiful and well-built app has to offer. For your demo video, create a simple 30 second commercial with the principles of Simon Sinek’s Golden Circle: Why, How, and What.
7. Consider Alterative App Stores
Do not rely only on Google Play & App Store; there are various other app stores on the online market where you can upload your app. According to One Platform Foundation, if an app is submitted on other relatively less popular stores, it will increase the expected downloads 200% more compared to Google Play.
- GetJar
- SlideMe
- Opera Mobile Store
- AppsLib
- Amazon Appstore
- AppBrain
8. Apply for Awards
Participating in app awards is the most recommended channel and I would highly suggest you take advantage of it. It can give you tons of press, exposure, reviews and plenty of downloads. Although the chances of winning very much depend on your pitch and app idea, however, if you manage to get things right the first time, you can expect to enjoy a little stardom.
9. SEO Matters Here
Yes, I’m talking about SEO not ASO… what happens is your app URL shows up in search results when users key-in related queries; for example when they look up music apps, you want your app to start popping up among the first 5 entries or so, before users hit Enter.
10. Reach Out Like Mr. Fantastic
Don’t rely on App Stores alone. Explore Google’s search engine and believe me it can do wonders for your app.
Let’s say your app is related to music; Google the term “best music android apps” and see what results you get.
full list available here: https://buildfire.com/free-app-promotion/