While they were certainly more reputable back then compared to today, it does still look like they had a few problems even back when they only made FPGAs:
I'm asking like another poster did, why will the equipment be tied to your platform ? The whole idea of bitcoin is that it shall be decentralized. If you produce a lot of this equipment, and you sit with a central control (as I understand all clients can control it from the online web-page on your server), then the decentralization goes out the window.
Although I'm very sure you're working extremely hard with this, but a lot of us are freedom loving individuals that would like to be able to govern our own equipment. Why not make it possible for the users to administrate the system from his own computer, or though any interface. If you want it to be administered through a web-interface, then this could be integrated in the unit and need not have a remote central for it to be administered?
What guarantees are there except your words that once enough units are deployed that there will be a 51% attack on the network, either by you or somebody attacking the central platform (talk about juicy target).
I sincerely hope this does not come forward as too negative, but these are questions that we really need to ask. I wish you best of luck in the continued business endeavors.
And posted in response to the above:
It does look like they listened to the feedback and considered making it optional though:
It seems to have been partly motivated by licensing issues too (i.e. as a type of DRM):