Topic: Don't fall for the "Beauty premium" of some coin/site (Read 359 times)

Branding is how marketing works and they acquire the best adds offered to become more attractive and sellable to the community. If you are running a business and especially if you want to get known, you will certainly be doing something to raise the name of your business. Unfortunately, this is how evil people scam innocent individuals and emptied their pockets after falling into their traps.

That is why I encourage everyone not to just focus on their ad but rather weigh more on their feedback and experience reviews because this will tell us how this project works. It is our basis of analysis to whether we are going to push through or withdraw our interest. We have to remember that for thousands of coins in the market, only a few of them are working so well while the majority are scams.

In summary what you're trying to say is that newbies should forget about investing in altcoins which isn't a bad advice because "Beauty premium" is being used by every altcoins to draw attention to their projects. Without attention altcoins are not going to get investors because nobody wants a boring investment that isn't being talked about. This makes people to only get attraction for trending altcoins because they associated popularity with project that will do well but don't know that the more hype a project is getting without anything to sustain that hype is the faster the project is going to die because people don't waste time to move on to the next best thing they think about.


Altcoins use airdrop and micro tasks to grow the audience of their social channels so this can also be said to be beauty premium. Having to based your investment criteria on how well the roadmap of an altcoin is designed and outlined won't get you the most profits. A website having the best graphics and attractive adverts might only be doing that because that's all they can offer. Whenever you have accumulate Bitcoin to your satisfaction and you want to gamble with altcoins just know, they're all the same and are only in the market for one thing which is price speculation so you don't have to believe
in any bullshit they will be trying to sell to you but just make your profit.

Let us put it this way. People need to learn their own lessons in order to understand what is really going on in this market. Without first hand experience, it would be hard for them to accept such fact that most projects are not here for long-term. Most will be short-lived and as soon as their respective developers cashed out their share, they are gone.
Now, let us have a brief look at cmc, just checking the long list of alts will give you about ten thousand alts and more. How many of them do you really know and are really doing good in the market? Most traders or just regular crypto users are familiar with top 20 alts. What will happen to the others? This is why they are mostly forgotten in exchanges.


Source: https://coinmarketcap.com/?page=101

The thing is that many people will not believe something unless they experiment it themselves, so even if we were to tell them the majority of the meme coins out there are scams, when they see so many people investing in them, this gives them the false belief there is safety on the numbers, and if there are so many people investing in those coins then they cannot be so bad, only to realize later on that they were wrong, but such a late realization will cost them a massive amount of money.

What is seen indeed is what is sold.
For example, if we go to the clothes market, the clothes that the shopkeeper is praising the most, or the clothes that everyone is buying, our eyes go to that and we also want to buy them. Similarly, when new coins come in the market and are going up rapidly, most people start buying the coins, and when they suddenly start to fall, many people lose a good amount of money. Yes, this is my personal experience this happened to me too when I was new in the market.

I bet on a coin and lost around $2,000 at once then I realized that all that glitters is not gold. And this is the crypto market, one should think a hundred times before investing money here, especially in meme coins. Many times I bought coins which never went up and my money was lost but it is also true that man learns from his mistakes, only by experience results are achieved. We prevent others from what we have suffered and advise for what we have benefited from.

You can always ride these coins for a short while and cash in whatever there is to cash in from them. You don't necessarily need to be there for the entire course of its lifetime. Personally, I think altcoins like these are created for the sole purpose of getting more money to the devs and their team's pockets in order to invest into other things. It's like a stepping stone, we don't really need thousands of altcoins to help us achieve anything significant or ease our daily lives.

If I were you, I'd still trade some of these 'beautified' coins to make money and not get too attached to what they can offer. I van always use the profits to invest more in bitcoins or create more money using the same method anyways.

This is absolutely true, they hire better designers than developers and they think that they can get away with it. That's the thing, you could make a token that is the base thing, like zero innovations, just 10 minute copy paste and nothing more, and in the end we are seeing how it could move further.

Whereas, if we know what we are doing then we will not fall for these crap and we will know that how great it looks means nothing and what matters is the audit that they will get, if their code is innovative and great and they add something then it would mean that it could worth something. All those amazing websites, amazing social media posts and all that will not make any token a successful one and we should probably avoid all of those.

One thing that we fail to recognize is that, packaging sells more than the product itself. A good coin would have to have properly packaged itself for investors to come in, after having also taken into consideration the ethos of operations or modus operandi .
Bitcoin has had to develop over the years by branding and rebranding itself as much as other exchanges has undergone and such is seen when we are directed to update our systems os or the app itself.

The beauty premium may have to be even more visible to the eyes that has experienced scam projects before and have lived to tell the tale and many sites requesting debit and credit card credentials many at times to get the best service more often than not, don't deliver much other than debit and debit and debit the connected cards for upgrades and what's not.

This has been the problem of many investors, the hype that is responsible to make a coin being relevant has been the reason why they have been into so many shitcoin, and these hypes that have made these coins to become irrelevant in the market will just make the coin to be their for a limited time. This has been strategy for many project to get investors but at last their is nothing special investing in such project. People falll for all this because they want to make money so fast but for those that knows what real investment is like will never fall for such project making profit is not about going through shortcuts but investment that are reliable and not the ones that are hyped .

One can only understand this by making research to have room to knowledge that not all coins that are trending in the market is good to invest, but when their is no knowledge people will just go for coins based trend.

I don't care how the website of a project looks like, as long as it doesn't look plagiarise, the ideas looks great and well presented as the ideas they have and the team are not scam, the rest are just secondary because this is what really matters in a project. This trend started when layer 1 became the hot thing in crypto, Solana website looks too lit and clean, same with Internet computer protocol, Near protocol looks like glass, even Fantom looks polish but what happen later isn't what we expected I think.

Webiste doesn't build ideas but we should pay attention to domains, it's very important. When I see something like Xyz, and all those penny domains, I try to avoid them as possible. In most instances, they are website for fun tokens and nothing serious but they looks fine with empty details, some of them even have ideas stolen from one projects or the other just to scam people.

Like a stunning lady entering the room, everyone goes crazy. Natural and human, but not always clever. Same with crypto. A shiny new coin promises the moon, and people go crazy. They throw money at it without thinking, like guys purchasing drinks for that gorgeous lady

You know, beauty fades. A hot crypto currency can quickly cool. You must be smarter. Don't believe the hype. Research the tech, team, and value. The most important things in life aren't always pretty. Sometimes the best finds are the ones nobody notices you had to dig for. The same for crypto

Be educated, discerning, and avoid the hype. Invest on value, not just appearance

And does not seem to work in shops.
The moment people need to buy something they don't care much for the site, they care for the product. Their security, the price to quality ratio,

The optical aspect of a website ultimately cannot persuade anyone if the person does not wish to invest.Investment sites are devout of information. Their name speaks for them. 

Altcoins are many but not many of them are captivating to pull up a large community. When we invest, we need to take it seriously and make research, not just we invest immediately because this is what our instincts are saying.

Those social media sites you mention can also be called as a community already but indeed there are also communities or groups under it. They choose those because many people are using them already and it's easy for them to gather there and talk things that interests them. Telegram is specialized in instant messaging but having a community is also possible here. What more, is it's decentralized, no wonder why many also like it, especially those who have a criminal mind. Number of users doesn't signify anything because it can still be fake out easily.

Correct, and it's how we can used a project in real life, not just for aesthetics or simply put, for pure hype and pump and dump coins. And I think investors are getting smart now, they really look for the coin/site or project and what it can bring in the table for them not just for the profit itself.

But there are projects that are really design by developers to be like this, I mean p&d and after that, they will left the project dead and then be de-listed by exchanges. And the thing is that the crypto space is already saturated, so we should really be careful of selecting which project to invest and what utility they can offer and be used by us.

Part of the heavy marketing is because of a lack of innovation. They have nothing new to sell, so they make it enticing for people, and what's funny is that some people who buy those coins know that they'll amount to nothing, but they see an opportunity to make profits. It's more of a gamble and hearsay. No real market/technical analysis is involved. They believe the more popular the coin, the higher the chance it will "pump", but that's always never the case.

Funny how a lot of these people call themselves "crypto investors", meanwhile, in reality, they're just "crypto gamblers". They pick coins and hope that the coins do x10 so they can take profits...

I think back in 2016 or so I was writing that most altcoins were destined for the Yobit 1-satoshi graveyard.  And I never thought that there would be so many of them still being created in 2024. 

Whether the "devs" spend a lot on marketing or not, the fact is that there's almost no innovation coming from any of the new coins and most are just trying to ride the wave of various trends (like AI).  Ugh.  I hate to even think about all the shitcoins that keep being churned out, much less the suckers who willingly support them by mining or buying them.  Though Yobit is no longer one of the popular exchanges, my belief stands that nearly all of the shitcoins out there are going to zero.

The Black Pill is real. Lookism is real. I don't know why do you have to describe good(or misleading) influencer marketing with the term "Beauty Premium". Altcoins cannot be "beautiful" or "ugly". Some shitcoins/altcoins are marketed and promoted in a smarter way than others, but at the end of the day, all shitcoins are what they are... shit. Unfortunately most people around the world are gullible and naive, so they decide to buy a shitcoin/token/NFT just because their favorite social media influencer had recommended this shitcoin as "the next big thing".
Some people buy shitcoins, because they want to use the "pump effect" and gain some short term profits. Can we really blame them for this?
Probably yes. Such financial bubbles always end with the last ones, who bought the shitcoin paying for the financial gains of the "early investors".

Just like they say “do not judge a book by its cover”. Some projects may look too simple but its utility is what matters the most. We need to review those intently instead of just basing on what looks good and what doesn’t look good.

As long as it can be used properly, its interface wouldn’t matter too much. Of course it could be improved but you have to consider that just because it’s not as advanced as others it means that it’s a bad project already.

Yeah that's a very good point. Nowadays as people have became so materialistic thats why they just see the beautiful branding of the projects and that's enough to make them to invest in that project. It shouldn't be like that due this the good projects which can't afford heavy brandings are made aside.

Fundamentals is the most important aspect that should be looked after in order to make the investments so that the people who doesn't the positive work can be appreciated.

If I'm not wrong, you are talking about a specific case of the broader halo effect (in fact, this is the first time I read the term you mentioned "Beauty premium", and after this I doubt that I will forget it, so thanks for sharing).


IMO, this premium or effect is nothing more than another of many irrational injustices that permeate our contemporary culture, so I agree with your advice of not falling for it when it comes to cryptocurrencies either.

That's how the popularity is so powerful sometimes they are using those to make an advertisement because of their influence, it depends on the number of followers, and their offer to those people just to advertise their product, the same with the crypto once you already built a good reputation with your different projects, and has an impact to the community for sure you can get an instant offering of a promotions like the coins and projects like NFT and etc. If you are a project manager of course you will choose the most influential that is afford by your team to promote your community.

Never judge a book by its cover is a commonly used parable in my school and I also used the parable to pick altcoins that am interested to invest on. I don't care about this beauty premium that you are talking about, if I want to invest in an altcoin, I first of all look at the development team, I also love to attend to the AMA meeting of the project and also the vision that is born for the project.

I believe what the op is talking about is also known as the pretty privilege. While it shouldn't be a factor, I agree that it is a social factor in practice. It certainly applies to humans, and I think it also applies to all material things and to animals. But cryptos are digital, so apart from the logo, there isn't much space for this factor, unless you mean someone running ads featuring attractive people, of course. Marketing isn't what I'd generally consider a part of the beauty premium (or pretty privilege), but the op is right that a scam can hide behind nice marketing.

This is a big problem in the job recruitment market. They are more concerned with the physical appearance of applicants than their abilities. This is why most people spend more time on their appearance than intellectual or emotional capabilities.


This packaging will only attract newcomers in the crypto space. Social media followership and community membership can be inflated or manipulated, so it doesn't attract me. In fact, over-packaging or over-advertising, is a sign that the project is questionable.


These influencers sometimes partner with these scam projects. They are only concerned about making gains and don't usually consider the safety of their follower's funds. These hypes by these influencers are targeted at deceiving followers because I doubt if they have verified these projects. They will end up disassociating themselves from the project when it fails.


Dogecoin is just an example out of thousands of failed projects. People have lost money on countless projects that were hyped by celebrities.

Verifying every project before investing is important. Every investor must do his own research and not depend on these media hypes. It is also important to invest only what you can afford to lose in such projects.

Yes, what you say is true. The beauty premium or beauty advantage or what we can call the special attractiveness of something makes it superior to its counterparts even though it is less valuable. In reality, many trivial things in our lives are very popular, which makes them highly valuable.

As for cryptocurrencies, I expect that the matter is not related to the beauty premium as much as it is related to good promotion, especially by beloved or influential figures in society, such as Elon Musk, or football stars and Hollywood stars. When such people promote a coin, it becomes of a high beauty premium.

For me, I see that Bitcoin is the currency that has the greatest beauty premium ever, in addition to its real value, which is gained from itself and not just because of its beauty.

But those stuff that you mentioned about the community behind it means that there's trust in it and most successful crypto were banking on that trust from their community so I don't get why it should be a disregarded factor, I mean if you disregard it, you'll probably end up getting into weird cryptocurrencies that doesn't have any community and is only there for the creator of that crypto to see if someone would buy their easily assembled and totally useless crypto. I think that these "beauty premiums" that you're talking about still matters in choosing the right cryptocurrency but maybe the right thing is that you should never give into it and you should still consider other factors when investing.

Brand value is as important as the utility of the product that is why you see companies spending millions of dollars on every day even though they are known to the entire world which seems logical right and that applies here to the crypto community as well, let's say there is a great project but no one is aware of its existence then how can you expect people to find it and make an investment?

Don't compare it with bitcoin because when bitcoin was launched it was the only coin but now if there is a project launched there are thousands of projects launched on the same day so only those that reach more people will have a better chance of success than an actual project.

It's hard to accept but that's the truth.

And such premium packages has mislead investors from Investing on attractive projects and finally looses their funds.
As the influencers in such cases, other factor that ushers investors to adopt a coin is the features and the graphic designs of the exchange listing the coins, so inexperienced Investors are just ignorantly being excited to adopt and invest on a coin simply because the graphics and features are beautiful on the background overview without considering reputable.

it is the audience who must be blamed then lol. They wouldn’t hire employees based on looks if they didn’t know it would increase sales and improve other factors in their business. We shouldn’t play victim to looks.
I think it’s also good to consider how it looks like because a lot of a person’s assumptions can come from a three second glance. If it looks trustworthy or not is up to what can people see.

Of course that's true, it's just that what we need to be careful of is if they have reached a certain level of success at a certain point whether they will continue or they withdraw all assets and profits then leave the coin alone without development and leave it to the market, whether it goes up or not is not an issue. them again. this is what we are really afraid of.

This is true and it's mostly found in female genders. And it is something that is bad this is because most of the people employed because of their beauty cannot easily execute tasks or do the jobs properly. This may cause the downfall of the company or organization. I think it is foolish to pick someone because of their beauty if it is not a requirement. I know of some jobs like a waitress in the hotel, they mostly pick the beautiful ones so they may entice men to stick around the hotel often. It's part of business strategies. But if the work doesn't require such then beauty shouldn't be a criterion.

Like you, it's also applicable in the online space. Crypto or noncrypto. Several websites or platforms online are now using beautiful interfaces to attract users. Especially some social media apps which I do not want to mention. Some users would always think they are real not knowing they are purely scams. It is mostly found in dating apps and some crypto apps. Most times it is the platform with the funky look that seems to offer the right services.

Well that's true especially if that influencer is known as having no interest in crypto then they are really into money, for business purposes only. We all know how huge amount they can get once they signed and accept the contract. What we need to do is to investigate and check it first before going or doing such things because even those famous personality is not trusted.

Tap Swap have truly gotten a lot of hype and that was possible because of their launching that was planned to be on the Solana blockchain which now they’ve switched to another blockchain (Ton) network to launch on. It is unlikely for projects to switch blockchain some days to their launching pool. To some, it signifies a red flag, while to some it still sounds okay and cool to still believe in the success of the project. Nothing can be trusted on this space, so everything at your own discretion.


For users who have spent more years in the crypto world and have at least witnessed the bitcoin cycle even once. They can be good in terms of technicals and how to go on research on projects that can do well and have a very advanced technology, technical team behind the project from onset. They can easily be spotted and if you’re not good at going on research to know projects that will do well, don’t fall for influencers but rather get in touch with someone familiar with such research to help you out and also give you some clues you need to watch out on to see a red flagged project even if it has been this vibes of beauty premium in it.

Personally if there is an influencer involved in a project and that influencer is not at all interested in crypto before the project, I consider it all to be fake. The legitimacy of the project just gets questioned. Do not trust influencers or celebrities and rather check their background first.
Beauty is one thing to consider but if it all that a project can offer then maybe you should try to re-consider.

Altcoins usually pull up strong base as in a large community in as much as their is some level of potential in the project that will make them want to partake in the investment.These communities can be found on different platforms like X (Twitter), Facebook and Telegram, many more but the real base of communities is mainly on the Telegram and a few investors often falls into the trap of believing that a large number of users in their platform signifies that the project is worth investing.

Altcoins spend a lot in marketing and marketing can take any form. This is one reason I've never been moved by popular altcoins. It's all a marketing strategy. They believe it is very well marketed and attract a lot of people then it would have a strong community and help the coin grow, but I don't believe a that's the way to gain a strong community.
I believe a strong community is one factor to determine a good coin, but a community gained from marketing won't last, sooner or later people would see that it's all a facade and they'll abandon the coin, but that's if the developers really care about growing the coin or they just want to make as much profit as possible.

A strong community is built on the fact that people truly believe in that coin for it's features just like bitcoin.
We have to understand that most of what altcoins do is just marketing. That's why you'll see a coin trending and everybody wants to own it. It's all marketing.

Beauty premium is a concept that's mostly related to the preference or bias that's given to individuals with a good look over their counterparts. It's the reason why good-looking individuals experience higher chances of getting a job over their less attractive counterparts. It's not just applicable to the job sector but also applies to the crypto space.

Some crypto enjoys beauty premium based on market sentiment rather than it intrinsic value. For instance, a crypto with strong community, large number of followers, good marketing strategy, high visibility and that's well branded with appealing user interface can easily attract investors and influence investment decision even when it's a possible scam project.

A crypto can also enjoy beauty premium from influencers who if they are able to back it up can easily get her followers to invest into it, and can cause bubbles that's driven by hypes leading to increased interest and investment regardless of the actual utility or value of the asset.

We've seen how dogecoin that initially came as a joke gained significant after Elon musk came into the equation causing it to gain value even though it lacked unique technological advantages. Same happened for tap swap that's currently enjoying the beauty premium of the Solana blockchain and is getting all hyped up.

The beauty premium is a strategy that works in terms of branding your project in a manner that gives it an appealing reputation but that doesn't make those project feasible. Regardless of how well branded a site is or which famous person it's linked with, don't always trust it 100%. It could be Beauty and well appealing but still end up being a scam project.