Topic: Educate us on the ins and outs how sig campaigns work and their effectiveness (Read 147 times)

Weighing in. I think from impressions alone, the signature campaigns here carry a lot of weight, particularly when they're done long term as every post still carries the signature. Marketing people will say the focus is on conversion rates but I think there's also some consideration for "repetition and confirmation" as pointed out by hugeblack. There's very powerful psychology behind that.

Reputation by association is also very powerful (or association by reputation maybe?) - bitcointalk is still, by far, the source for Bitcoin discussion and hosts the biggest micro economy for Bitcoin. If your brand's running a campaign, first choice has to be this forum.

With social media avenues also running out (note, though, that this forum also no longer carries ads for ICOs), the value of bct can only increase.

I did acknowledge with the 50/week part a bit, but it’s difficult for one to make 50 posts that are constructive unless you’ve got lots of time available on the forums (or you’ll fall into the habit of burst posting). I hardly have the time to make more than 30-35 most of the time, so Fortunejack’s the right one for me, but I know there are people with the time to hit the 50 cap in Chipmixer.

With longer lived campaigns, you can imagine what a small part of a service’s revenue is actually used on signature campaigns and overall revenue as a whole- it’s incredible how much casinos and coin mixers make.

It is if you consider the maximum you can get per week.

ChipMixer: 0.00075BTC/post, 50 max posts/week; max of 0.0375BTC/week.
Fortunejack: max of 0.02BTC/week.

With just 27 posts, you already get 0.02BTC; And with some exceptions, I usually make way more posts than that per week.

I believe on that aswell. So far, ChipMixer already spent ~58BTC only with his signature campaign

Bitblender's been running since October of 2016 and I participated in it until very recently when payrates dropped to $60 / 2 weeks- a bit of a shame since the campaign had more than reasonable payrates for a very long time (0.035->0.025->0.017/week 'till this change for me personally, though do note I ranked up from Sr to Hero during my time in the campaign), and Lutpin was a great campaign manager and member of the Bitcointalk community in general.

If you count per post, Chipmixer isn't actually one of the highest paying signature campaigns. Assuming the title to the main thread is correct, you're getting paid 0.00075/post and Fortunejack currently pays me 0.0008/post, assuming I make the minimum requirement of 25 posts per week. I do like how DarkStar_ runs the campaign, though- a member of the campaign isn't required to make the full 50 posts/week, and he doesn't expect many to do so with decent posting quality.

As for the effectiveness of signature campaigns, a logical conclusion one would come to is that they're quite effective if companies and organizations spend thousands of dollars a week on them. Bitcointalk being a great place for practically uncensored Bitcoin discussion in all aspects makes them great as an advertising tool, and signature campaigns target a very relevant audience.

The campaign that gave out a cut was Sportsbet IIRC (definitely gambling-related) or something of the sort- I remember seeing a thread for such a campaign perhaps a year back or so.

For quite some time Bitmixer was one of the worst paying campaigns. It was the equivalent of about $15 a week during the lowest points in 2015. They just never got around to adjusting their weekly 0.035 when it went to the stars.

I never checked to see if they adjusted their charges to match the increase in fiat value.

Maybe you are right about really long running ones were not losing. I think so too, Bitmixer although was one of the best paying signatures in the forum , of course after bit-x/coinsbank but they were also doing 90% of all the mixing business so the payment to the users maybe was nothing to them. They reached their goal to make the desired amount of money and then quit maybe because of fears of dealing with government authorities.

I'm waiting to see what happens when this crypto advertising squeeze takes full effect. I guess we'll probably be swamped with ICO related sig garbage.

I can't imagine the really long running ones were in any way loss making. It's not as if you're going to get sentimental when you're doling out a ton of money every week, but some of them really were laying out a shit ton.

Somewhere like Coinsbank had masses of people signed up and since their trade fees were pretty average that must've added up to a lot of new custom to justify it.

There are a lot of campaigns in the altcoin bounties section. I do not see that many in the bitcoin section compared to what there used to be there.

This for me would mean they do not work well but work, as even with the price down of bitcoin we are not seeing as many campaigns popping up as there were before.

Spreading up the word is the right thing they do as Joel_Jansten said. There are some signatures running for more than 2 years now like the 777coin and bitvest which means they are effective in a certain way since they are running this long. My conlcusion is, signature campaigns work but not as well as people would expect considering the amount of money they pay to the users in total, which is a lot.

As for dead campaigns you can ask Bitmixer and their last manager which was Lauda I believe, they have been here for a long time and then shut down immediately.

I have seen a couple of campaigns that do give unique codes to each sig and if a customer signs up via that link the poster gets a cut of their ongoing fees. I can't remember whether it was a gambling site or exchange.

Either way it's a cool idea that I'm surprised isn't more common.

sig campaigns is really one of the cheapest ways to advertise especially for bounties campaigns.
They only need to pay for the signature designer and campaign manager(from 200$ to 1000$), the rest of the costs are paid by tokens that are developed(These tokens are advertising when sold).
Personally I click on some links if the user answer is valuable to me.
about "ChipMixer" I have not seen them advertised elsewhere.
The thing that puzzles me is why not every user gets a special link.
I think these ads are built on "Repetition and confirmation" more than clicking URL Read more here --->http://smallbusiness.chron.com/repetition-advertisement-technique-24437.html

This would be the thing which we cant really directly ask on how much they do made but we can really presume that campaigns do last longer do have the effectiveness of these campaigns.Thousands of dollars being thrown out but still they can able to sustain on paying up because marketing is effective. Even those who failed out wont tell anything on how much they had spend on sig campaigns and the clicks they do earn and filtered out investors out of those clicks.

Why don't you ask your former signature campaign organiser "ChipMixer" to know how it's working out for them? Since they have been running it for a long time,they'd have some valuable inputs I guess.


I don't think they get good conversion rates through clicks.The get more exposure,in layman's terms ,it helps them spread  the word around.

Well, I would say ongoing campaigns are the private business of the operator. Dead ones are fair game and plenty must have been learnt from them. I'd be just as interested to hear about a miserable failure and why they think it failed as a huge success.

Since you are wearing the highest paying signature campaign. You may write to the owner or your manager to ask this query mate. He may be right person to confirm that how utilize big funds promote the project on this forum.

My person assumption about the signature campaign, it is the only medium we will find there is no trouble such as banning, stopping or critical regulations. Then investors and crypto users are widely here and darkweb. Not in the regular promotion medium such as google, facebook or elsewhere.

Marketing thumb rule: show the banana where the number monkeys highly there.

I presume only retired campaign operators would share, but sig campaigns are everywhere yet we never really hear anything about their ins and outs. Since there are so many they obviously do work, but I wonder how well. For some of the bigger campaigns thousands of dollars per week are flying out the door.

I'd be very curious to know how many clicks to their site happen per user and how many of those clicks translate into actual business. Have cost and effectiveness comparisons been made between adsense (RIP) and Bitcointalk?

As crypto advertising is doomed elsewhere I suppose we're likely to see a considerable increase in campaign activity, but while all options were available I'd love to know how the varying ones stacked up against each other.

And how did the decision form to advertise in this manner?

Let's hear from insiders and throwaways.