Indeed and it should have a great effect on price.
If you look back to the period of high consumption in Western world, price goes up. For example Black Friday is a period well known for a trend clearly up. Chinese New Year is a time of high fiat circulation, among the Chinese people families hands out numerous gifts to each other and ESPECIALLY to younger people. That means they could bring some cash in BTC.
But don't expect presents, that's not how Chinese people do, they give each other red envelops full of cash!
Presents are a very Western tradition.