As an advertiser, how effective is it to actually convert users from faucet sites? There is no doubt that the quality of traffic and the cost of the same is really low, but I still don't understand why so many advertisers still spend decent amount of money publishing their ads on faucet sites.
When I checked the top 30 leading crypto gambling (casino) sites' traffic sources, i found that almost all of them are publishing ads on faucet sites and one casino site put their ads at average 11 faucet sites. That's a lot!
We are thinking whether we should use faucet sites as advertisement media or not.
It's cheap to advertise on faucets and it's not only about conversion it's about recall, people will likely trust projects that continuously advertise their projects, the many times they see the projects popping up they will likely think it's legit, advertisement and marketing is powerful especially if the sites have many users.
Right, a good thought.
So basically it is something that is not measurable by figures or KPI.
Maybe the experienced ones can say with confidence, but for a new entry like us, it could be a tough work to get the ad budget from boss to convince without numbers..