If someone took online poker to the moon, it was ESPN, it is good to note however that; If there was a growth in users due to the nature of the Internet and online poker had penetration, but when at the beginning of the century and specifically in 2003 the remembered WSOP main event was broadcast, it was the explosion, but even in the 20th century they were already making broadcasts of the WSOP.
So ESPN is not asking for help, ransom or anything is being sold as a business opportunity for Sportsbooks, it is simply "demanding" that they buy its branded rights from it.
Also for what is allowed to be read or understood in the note and how I understand it requires that your name appear as part of the name of the sportsbook, something like that, I suppose and keeping the metaphorical distances with the sports stadiums and the names of certain brands.
But as a culmination of the above, they "demand" that they invest in advertising as part of the negotiation.
That they are quite dumb there on ESPN.
As for the crypto world, I would dare to say that except two or three casinos could try to enter a type of negotiation like this.
In addition, the betting industry knows that anyone who enters the "bargain" first benefits the entire sports betting niche.
Their success in broadcasting the Super Bowl Roller Bowl Poker Central last year seemed to be one of the reasons for espn to cooperate with a gambling site and in my opinion even this will be equally beneficial for both parties, both the gambling site and espn, with this collaboration it is certainly possible to legalize online gambling can be realized in several states, I think in this case espn will be able to have a positive impact on online gambling, especially online gambling that uses crypto.