It is just like they want to push the price earlier before the price of bitcoin increase more than 50% this year.
However, if this news is real possible that the price of ethereum will be increase higher that the highest price last year.
I don't think it is just a news to boost the eth price.
In my opinion, they will really allot such amount to their development.
They are always in pursuit of advancing their platform. And $30M is a very plausible amount for this facet.
Eth unlike many other altcoins, have strong developmental team and really doing their job to strengthen their services.
What they need is to adopt and create more market where ethereum can be use for daily lives not for developing which we don't know what they actually need to develop. Ethereum is fine right now and the speed of transaction is fine so I don't think they still need to develop it.