Hence the rub. The guys creating their own novelty alt coin are trying to pawn off their new creations. What I propose is different. Allow those who desire an alt coin to come to them to provide the minting and maintaining the blockchain that comes with it.
Or how about a kickstarter type site where a limited number of alt coins are mined for each and every entity looking for funding, whereupon those seeking funding don't pay any fees?
For example:
Acme Widgets and Acme Quartet are seeking $10K in funding for their respective projects. WidgetCoin and QuartetCoin are mined by the miners, whether solo or in pools. The miners keep 20% and the fund seekers get 80% (or however the math would work all best for all parties involved). It's those 80%(?) of coins that are sold for the raising of the $10K and/or beyond.
The ones now holding the WidgetCoins or QuartetCoins are able to exchange them or sell them for bitcoins only. The alt coins created should have a set hard bottom price point.
I know I'm missing something in the above equations, but there's nothing in the above that can't be overcome.