Most of the time it is long term hold. People confuses themselves that they can get huge profits from the quick trades over the BTC but its not true at all. Crypto currencies are volatile and that is why we should be holding our assets rather than playing around them when they are in the volatility sphere. We can get stuck while making short term trades and this is why we have long term holding options. Always remember that BTC is having huge market cap and sometimes it can move very slowly and thus it gets difficult to achieve quick bucks from it.