High CTR is with all age groups over 45.
The goal is to help demystify bitcoin and move it away from magic internet money. Trying to show how banking systems already work on ledgers and IOUs and there's nothing necessarily behind every dollar in your bank account. Again, we already work on ledgers and want people to understand bitcoin is just a decentralized version of that.
Bitcoin could change the world. Want to help those who are afraid to go near it due to a lack of understanding be able to approach it and possibly start moving some fiat into it if they so decide. Would like to bridge the gap between a rudimentary understanding and a technical one.