Not so long ago, Facebook was a fairly respected product for me, interesting technologies, and Mark, you guessed it, was the most interesting manager of our time! The product, of course, was aimed at advertising, and selling "the largest audience in one application". Ok, everything is fine, business as business, people like it, everything is fine.
But somehow imperceptibly, in addition to the economic component, the political conjuncture began to influence the work of the system. Plus, as it seemed to me, Mark / company had a feeling that they "caught God by the beard" and they are allowed not only everything, but even more. And as it should be in such situations, problems began. You can decide for any, but one of the key goals is to minimize reputation losses. This is not a simple matter, and even complicated. Reputation is not a buggy block for sending photos, reputation losses are very bad. Losing a reputation is easy, to restore, difficult, so much so that sometimes it is not even possible. What's up with Mark and Co? Well, as one of the ways to minimize problems, yes, rebranding. Why not ? But the question is how to remove the odor, the memory of a billion users, and the all-remembering time machines with articles?