Basically they came up with the idea of making this project a success by using the hype of the World Cup. Because they know crypto users are influenced by the trend and don't hesitate to invest in such fake team projects. As a result these projects provide a huge list of fake partners, but in reality they are all fake.
I remember during the hype of the Squid game movie on Netflix the movie has a huge worldwide success and there are many projects on Cryptocurrency that are based on or related to the movie, and many investors believe that the people behind that movie are behind or in partnership with the movie it became one of the biggest rug pull in the industry.
I checked their telegram group, and saw there are more than 11k members. Since Telegram members can be purchased, they have purchased so many members and tried to make their project look solid.
Scammers are doing this because many investors think that this is an indication that many people believe in a project, when in fact there are many service providers offering to bring fake users to their users, sometimes the developers are adding people without them knowing that they are added to a scam group, so it's better that you set the setting of your telegram account so no one can just add you, and many of them are launching bounty campaign to increase their telegram members.