Fascism can mean many things, there is no generally accepted definition.
FWIW, I like how Umberto Eco's characterizes ur-fascism. Read the below list of properties, and then think how many of them apply to your current society. It might be more "fascist" than you thought:
"The Cult of Tradition", combining cultural syncretism with a rejection of modernism (often disguised as a rejection of capitalism).
"The Cult of Action for Action's Sake", which dictates that action is of value in itself, and should be taken without intellectual reflection. This, says Eco, is connected with anti-intellectualism and irrationalism, and often manifests in attacks on modern culture and science.
"Disagreement Is Treason" - fascism devalues intellectual discourse and critical reasoning as barriers to action.
"Fear of Difference", which fascism seeks to exploit and exacerbate, often in the form of racism or an appeal against foreigners and immigrants.
"Appeal to a Frustrated Middle Class", fearing economic pressure from the demands and aspirations of lower social groups.
"Obsession with a Plot" and the hyping-up of an enemy threat. This often involves an appeal to xenophobia or the identification of an internal security threat. He cites Pat Robertson's book The New World Order as a prominent example of a plot obsession.
"Pacifism Is Trafficking with the Enemy" because "Life is Permanent Warfare" - there must always be an enemy to fight.
"Contempt for the Weak" - although a fascist society is elitist, everybody in the society is educated to become a hero.
"Selective Populism" - the People have a common will, which is not delegated but interpreted by a leader. This may involve doubt being cast upon a democratic institution, because "it no longer represents the Voice of the People".
"Newspeak" - fascism employs and promotes an impoverished vocabulary in order to limit critical reasoning.
http://en.wikipedia.org/wiki/Definitions_of_fascism#Umberto_EcoAnother definition is this by Franklin D Roosevelt:
The first truth is that the liberty of a democracy is not safe if the people tolerate the growth of private power to a point where it becomes stronger than their democratic state itself. That, in its essence, is fascism — ownership of government by an individual, by a group, or by any other controlling private power