And yeah I agree, many won't get the name but I don't think this social media platform is mainstream oriented as this is how they described themselves "Formerly Chuck's goal is to be a privacy centered platform that allows people to communicate through posting, messaging, and streaming"
They have a targeted market which is the Cryptocurrency community but the name should be associated with Cryptocurrency where the community can easily relate and not from memes, and they should not offer upgrades and plans they can show ads when they are just starting out once they take off that would be the time to offer options to upgrade.
I'm not comfortable on social media sites where members are not equal on the features of the site but since this is privacy-centered I wish them success.