FTX is going places, I will tell you that much. Since Binance earlier last year went on ahead and got into crazy partnerships and dealerships like acquiring coinmarketcap, and what not; FTX is starting to do the same.
FTX made a 210 Million Dollar deal with a eSports Org; TSM just for naming rights, so that the Org would promote themselves as TSM FTX
[1] and AND not only that, they also partnered with LCS
[2], and now with MLB.
What FTX is doing is the total opposite of what Binance did, they are tapping into areas where there is no involvement of Crypto. They are trying to bring in people who have never heard of Binance and but also want to get into crypto- sort of what coinbase is doing too. And its working for them. FTX is growing crazily in popularity amidst people who don't know cowshit about crypto.
[1]https://www.sporttechie.com/tsm-esports-signs-210-million-sponsorship-with-ftx-crypto-exchange[2]https://esportsinsider.com/2021/08/ftx-lcs-crypto/These are some good points and now have some sources to find out more about FX.
Thanks for these pugman!
Here is some advertisement of theirs I only noticed a week or so ago on a cryptocurrency price evaluation site not being coinmarketcap:
So you know they are extending out to a wider audience with such adverts towards crypto enthusiasts.
While watching a baseball game the other day managed to screen cap the logo that first got me questioning about their trading platform:
It is very prominent when an umpire is wearing a company logo which you never would have noticed before.
Since their uniform shirts are normally completely black with only an MLB association badge on the exposed area to the audience.
And as mk4 has already mentioned, they are the first exchange to actively do this towards the gaming industry.
I know I love me some CS:GO skins!