It is easy. Bitcoin is easier to secure than any other asset on the planet. I can't make a digital back up of my home or car. I can't protect my gold with cryptography.
The point is, the user has to do it themselves. They can't rely on a third party or insurance company.
Eventually there will be businesses which you can pay to protect your bitcoins, just like the businesses you pay to protect your traditional assets today. In fact, there is one already. I'm sure a search for "insured bitcoin" will lead you there.
I was more thinking the likes of education and features such as mycelium's cold storage spending or piper printer.
Not many people have had experience of having/getting to look after their own money and doing it wrong then getting burned will
A. Spread the false word that bitcoin is not safe and
B. leave a very bitter taste/put people off for good.
I agree, education is the way to go. Unfortunately you can lead a horse to water, but you can't make him drink. Many of us have been posting for years now explaining what to look for when learning to secure your bitcoins, yet we still have people storing coins on the same computers they use to browse the web.
Smart people, the ones who know how to earn and save money, will ultimately hear about Bitcoin and it's advantages. These are the adopters Bitcoin needs, not the average Joe who is thousands of dollars in debt. The average Joe will pay the smart folks to provide him with services to keep his money "safe".