One thing that would make me consider using them vs. mining everything myself is that they will fix (or try to fix) your asic if it breaks down. Other then sending a broken asic back to the manufacturer (usually in china), I'm not sure what I'd do with a broken ASIC...
AAAAAnyehoozle, at least with this token there is a baked in demand, at least for their customers... even if it's kind of a glorified gift certificate. Most tokens' demand / usefulness is theoretical at best... same can be said for most ALTs...
I'm not advising anybody to do anything, but I'm going to throw a little extra money towards this ITO, see what happens. I'll post back on this thread however it plays out.
It all comes down to the option of being able to mine something else once ETH diff goes up way too much or when ETH moves to PoS. Is that possible? Can you switch what you mine?