They have no intent at all to provide a service that support annonymous transaction.
No doubt. But that is not the point. Not being anonymous is in no way a barrier to mass adoption. You've got to look beyond that to understand the competitive set Bitcoin faces.
Amazon Coin is set for release in May. That's another potential competitor to Bitcoin getting mass adoption. You might list a large number of areas where Amazon Coin is not the same as Bitcoin. Yo'd be right. But the mass consumer won't really care. They want an easy life. They want to transact easily and don't worry at all about anonymity and paper trails.