A lot of people trust the information, just because it is on the first page of Google or sent by Google and therefore they do not already know how that site works.
So, you're saying the government should get involved in what the best results should be?
I wonder how that will work when you search for stuff like "Russian Brides" "flath earth" and "striptease near trump hotel"
No, that i going to create more problems and possible worse....
It's a great tool for people still using RSS or companies monitoring their brand, etc. It exists for years, Youtube wasn't even born yet
I used Yahoo Pipes before, it was one of the best tools, too bad they closed it when Yahoo! was sold
And I don't think they do.
Google alerts is not something your average happy clicker will use, probably 99% of the people that would fall for send your money to get free money scams will never have it up and running. I can see it being used for phishing or targeting specifical companies or people but not scams at a large scale.
Also, just because the website shows there it doesn't mean it was created specifically for google alerts.