We think this is pretty easy: http://bitcoinsforchristmas.com/receive.php?hash=123
It's easier - I wouldn't call it easy.
I've set my mothers computer up with firefox and changed the icon name to 'click for internet'. She can't use email so I created a wiki and bookmarked it for her so I can communicate with her - she leaves comments to message me.
The idea of my mother owning bitcoins scares me.
This is essentially what I'm talking about. Getting those that we would never think we could get to turn into Bitcoiners. The answer to the question should be "yes", when asked "Can my grandmother and my kid use this effectively?", that's what these new products and customer gateways need to be able to do. Explanation and easy-of-use, for all age ranges.
Come on, though. We're talking about a process that requires following explicit instructions over the course of three screenshots. Which could easily be condensed into one screenshot that points out your address when you download and open the program. That may be tricky for grandma, but it's still easier than setting up a Paypal account. And having $100 waiting for you is a nice incentive to follow the instructions...
Edit: As an experiment, I will now send my computer-illiterate Dad Bitcoins for Christmas, and post what should be hilarious responses to follow =)