That's the "how does it work?" section, obviously, but instead of just laying all the info out for you to read, you have to click on those stupid little bars--and the first one one is an astounding head-slapper: You gotta buy the wallet first!! Derpitty-derp.
Sorry, it's stuff like that that puts a bad taste in my mouth about things, especially when it comes to crypto products that might be me-too items like the Keepser appears to be. It does look like a Tapsigner as FinneysTrueVision mentioned.
OP, are you affiliated with the company that makes these by any chance?
Edit: Hey, what happened to my image? It was from TalkImg.
Not at all. I send you a dm