"I had 5 BTC in escrow"
- Why are you asking for 15BTC now if it was originally 5BTC to develop?
"If that fails, I will payback investors personally from my own pocket"
- Why are you crowdfunding the game then?
3. Bankrolling game
- How do you plan to bankroll / market the game? That will require much more capital than building the actual game.
I am asking for 15 BTC simply because multiple users advised me 5 BTC isn't going to get me a good site. Users like espringe and Ryan from Moneypot told me 5 BTC is going to get me an extremely basic functioning site. I am not looking for that. I want this site to be the best it can be, and I think 15 is the most balanced. Some people even told me 15 isn't enough. I have a friend that is more of a VB.Net programmer, and can possibly code a desktop version. I would have to talk to investors about that.
The way crowd-funding works, is that personally I never lose BTC, but gain. Not a great way to present it to investors, but that's how it works. I am crowd-funding it because it's the best way to run a site, and
I don't have the personal funds to fund it myself. There are many reasons for this decision.
Bankrolling, will be crowd-funded. Marketing comes out of my own pocket, but I will be marketing it myself. I realize that signature campaigns are expensive, but I am quite confident the site will do well, I am willing to use personal funds each month towards the site. If you understand how the game works, you would say, "wow that's an amazing idea".
Right you are. 15
BTC will likely get you a mediocre game (depending on how complicated your game is).
So your admitting you can't afford to pay them back if it fails. I don't think you realize how much marketing costs, the only marketing you should be doing on this kind of budget is social media work. Signature campaigns are not only expensive (much more expensive than you realize), but also don't perform well. I ran a signature campaign for CoinFinance who had a $500 a month budget, they closed the campaign early due to terrible results (the campaign was full, pay rates were slightly below "standard"). Most of the views come from the original post for the campaign, we tracked hits through the signatures, and only 78 unique hits (of which ~50 came from the original post) showed from the couple hundred dollars spent on the campaign. A more effective signature campaign would require ~$7,500 a month (20-30
BTC) which would get a scale closer to PrimeDice's original campaign. Thats the only way to get enough impressions throughout the forum, even a $1000 a month budget wouldn't get enough impressions to be worth while. Im not sure how you could afford to offer a signature campaign, but not develop your product.
I don't think you did enough research into this for this to be a success. I'd be happy to give you some advise on how to get this up and running.
Best of luck to you