I'd like to think of HelloFriend as a combination of Facebook and Meetup with some added benefits. Facebook nowadays is filled with advertisements, memes, "fake news" and other mundane things that keep friends and acquaintances disconnected from each other. With HelloFriend, the objective is to set up your small event using the online platform (whether it be house party, book club, art night, etc.) and then meet up with your friends in person, scoring some Connect tokens along the way.
I believe this platform can definitely go places.