...all in the bid to help its growth and also profit the masses as well as miners?
Just remember there are only going to be 21,000,000 mined Bitcoin and less available.
It will become an elite coin, currency, asset, it wont be for the masses unfortunately, so few
people realise this.
The protocol will constantly improve. People will always attempt to create their own iteration of what cryptocurrency is. Especially when they can make a whole lot of money doing so. Many of these projects, if not all of them, will not make it past the next decade. Regardless of how "cutting-edge" the technology is.
Bitcoin will always be improving, this is why many of these alternate currencies will become obsolete.
This is not something that happens overnight, however. We just had the Taproot upgrade which was very significant, but we have a long way to go.
The protocol will indeed improve and it will take time. There are seriously
talented developers working on Bitcoin. There will be new pretenders but as time
passes Bitcoin will continue its development and outgrow everything else.