However, a lot of companies in the crypto space are actually creating genuine products/services that have tangible use cases and are solving real world problems, it almost seems unfair that they can't reach token sales because of the current climate of the market.
What advice do you have on how to market effectively to raise money for ICOs given the present market conditions without spending hundreds of thousands of pounds on advertising**? For example: are there are websites that convert particularly well? I know CoinMarketCap gets a lot of traffic, but apparently it's not the best for conversions.
(**I mean aside from the usual: strong team, strong white paper, good website, telegram community etc.)
Its really a bad time to raise funds in the ICO market considering the current status of the market just like you have rightly noted and its not about crypto alone as I could remember during the downturn in the stock market companies stayed away from raising funds as its already projected that it will fail drastically and that comes at an high costs on the part of underwriters just like companies consider alternatives or go extra mile to raise fund in the stock market, so also projects can consider.
Like they say, "desperate times demand desperate measures". In all of these uncertainties, project are still getting funded to the maximum but it means more effort needs to be put in to achieve the expected return. Its means as a matter of fact, I need to be double sure that a project is workable for me to get my satoshi. The team must be topnotch no iota of moral latitude must be established no matter how minute and above all deliver on promises made.