Topic: How Gamification Works in the iGaming Industry? (Read 238 times)

When you take a closer Look at Gamification in iGaming Industry, you see that yes, most of the companies do have it.
Still the question is the results based on conversion and retention - for the operators.
Do you see better loyalty? Do you see players playing more often and engaging with the gamification offers? How do you measure it? and on top of all these, which softwares to use?

Actually, Gold/Silver/Platinum Diamond always reminds me of MLMs and ponzis. I mean, go online and search HYIP today and they use the same names as they did when they first popped up online 20 years ago: gold silver jade diamond etc. So maybe I have an unconscious thought behind it that keeps telling me to avoid.

I prefer the Level 1 2 etc. Straightforward. But perhaps a little less glitzy for the scene today.

And yeah, probably a more advanced, subtle form of gamification right there. Basically, you get people to compete and feel they're better or higher or did more, and get rewarded for it.

Interesting take. I actually remember discussing before and saying things like Gold, Silver, Executive makes it sound like more businesslike, whereas saying Levels are more akin to gambling and gaming, which makes people really want to go higher. On CGN they use "military" ranking like Private and Sergeant and that's also definitely gamification to me.

I can immediately think of 2 recent exemples:

BitStarz Casino, for instance, regularly holds a promotion that allows players to get rewards, according to levels. The prizes range from collectible merchandise to travel packages. Generally speaking -  the 1st player to reach the last level wins the top prize.

Another Bitcoin casino with cool gamification results is Das Ist Casino.

I think that what sets regular VIP Programs from gamified VIP Programs is the overall experience provided by casinos to its loyal customers

You're not the only one, back then I used to get frustrated when I see those things pop up on my notifications every day but after using other platforms with a similar system I started paying less attention to it.

I agree i've seen some type of gamification to the point where it feels like it's way too forced and unnecessary.

I think most all the gamification tools that you can do can be applied in the cryptocurrency space, that's what you mean by "this space", right? There's nothing I could think of that you cannot gamify, in terms of applications.

I have searched for it in Google, maybe you could use this as a reference.

https://www.digitalchalk.com/resources/blog/elearning-tools/5-tools-to-help-you-gamify-your-elearning-content

Am I the only one who is annoyed with this gamification strategy on a non-game related platform? I remember having to play a few mini-games to get a coupon that wasn't very valuable. Meanwhile, some offer various coupons that clog my screen because they have different coupons for different vendors.

The Gamification Strategy is fine as long as the dev uses common sense about what can annoy the user and what is acceptable. If the problem is the lack of engagement, then they must first look into the underlying problem. I mean, gamification is like seasoning, it will make the dish more delicious if the basic ingredients are correct.

Despite I have read all the answers in this thread I haven't found any explanation of the term Gamification or Gamification strategy.

I think it would be good to add in the opening post a short explanation of what gamification strategy is because there are many people like me who have heard this term for the first time and don't know what that is at all.

https://www.google.com/search?q=Gamification&oq=Gamification&aqs=chrome..69i57j69i61&sourceid=chrome&ie=UTF-8

Gamification adds some sense of excitement and can be seen as an indirect engagement of the company towards its user by offering funky stuff and gimmicks that would get them hooked in using said service/product. Almost everyone seem to add an element of gamification on their product nowadays, and it's perfectly normal knowing how the current generation is moved by fancy gimmicks in order to get them familiarized in one thing. In the gambling industry, this is a real good marketing strategy to attract new peers and customers. Offering demo games with full elements on the real game before the user signs up and makes their first deposit is really a good strategy, seeing how you are already conditioning the user what to expect and luring them over to your platform once they got hooked up.

I can't really name some platforms that does just this though I'm certain that if crypto gambling sites were to implement this, they would certainly get their profits and user-interest up.

Gamification is something that is a broad term, there is levels for example in many casinos as a VIP, now in any sense of the word you can assume that us gamification but honestly is using "level" word enough for gaminification? You can say premium vip and it wouldn't sound like one, you can say diamond vip and wouldn't sound like one, but as soon as you say level 2 vip that sounds like gamification.

There are other stuff like that but I still think it is not really too much gamification around crypto casino world. In the outside world you can see websites that are doing this better, it allows you to earn experience points, allows you to get higher levels, allows you to spend the points you earn on stuff that will get you further as well, basically all around much better implementation.

 I still think this is all because more nerds became head of companies, "gaming" is not as old as you might think, I mean computer games was a think probably in 80's first, I don't think there was games in 70's at all, even computers were not really computers back than. Well considering gaming world wasn't what it is in 80's those people are not really gaming nerds neither. By 90's we started to have some gaming, specially by the end of it there was really some great games. However people who grow up during 2000's really born into gaming world, and someone who was born in 1980 is 40 years old right now and lived all his adult life gaming, we do have CEO's that young too.

 Basically gamification will only go bigger and bigger, more people playing games will equal to more gamification, plus more customers are playing games as well so there will be more reason to gamify stuff as well since your customers will be people who play computer games too. Not just nerds, everyone plays some games, we may be playing more than other people but they are all playing some game one way or another right now.

I really think there is no need for some demo or example on this Gamification is been used by certain businesses,  education, even with gaming platforms that introduce rewarding tasks involve well if you like examples here are some that use gamification in my perspective in what knowledge I know about gamification and not only been applied to gambling as well.

1) NIKE - The shoe company that is successful because they are using gamification by providing their customers satisfaction and not only providing them with benefits but integrating it which Gamifies its features into their loyalty rewards by being active in the program and Customers can collect points for unlocking special features for VIP treatment, and actively involving them with a task in a hunt to find their latest sneaker design, Gamification really makes it worthwhile rewarding and satisfying for their customers.

2) KHAN ACADEMY - A school famous because of its courses and users can pick their avatar and they are surely providing learning while customers are having fun by getting points and unlocking certain levels as they progress at certain courses, while the main goal is having knowledge.

Can anyone share examples or platforms with demo to explore ?

Gamification works as a marketing strategy to make the gambling experience more engaging and thus garnering more players that was once reluctant to even have a taste of gambling, it also makes a very good euphemism for the gambling industry to make it more marketable to conservatives.

Gamification is being used in various online casinos and it is definitely a good marketing strategy to gain more users.

The strategy works because users come to know the site and it is possible that an average of loyal users can be created.
I have friends who love faucet and bonuses because it's a way to start.

While comparing bitcoin and blockchain in general, there are various platforms which offer the igaming experience to the new users. Some even tend to giveaway few cents as a welcome bonus to attract new users in investing into the gambling sites and playing the game. While I entered the crypto market way back at the beginning of 2017, there were various ICOs being conducted for supporting the iGaming platforms and some did even had a fair run during the bull run. There are quite a few blockchain gambling industries which still exist after the major selloff and some are legit as well. But practically speaking I would stick onto the companies which has a prove track record in terms of trustworthiness of running a gambling company.

Some trustworthy sites initially for new users provide a faucet where they would be gaining few satoshis and would start their gambling experience. Similarly, some gambling websites like freebitco.in conduct various lotteries each week and a lucky draw user would win significant amount of btc. For each roll by default the lottery tickets are allocated to the users. Recently, to increase the exposure of the site to greater extents freebitco is providing a lambo car for the lucky winners as well. Hence, these are indeed marketing strategies which could rise the exposure and interest towards the gaming in general.

Almost every online casinos are using this method in one or other ways. Probably not at a huge level, but at least some form of gamification is there.

There are many websites, which offers a free "wheel of luck" to every non-registered visitors to try their luck, any winning can be added to their account automatically if they decides to register an account. It definitely increases engagement as well as the conversation ration significantly.

I have seen many websites who provides bonus bets to the active players if they reach a certain number of bets and so on. So Gamification to attract new players and to retain old players are already available.

I don't want to highlight any particular website because you will find it almost everywhere!

In 2020 Gamification is a key feature in our industry and we see more operators from different sectors, implementing Gamification tools in order to attract players and build better engagement and loyalty for the long term. Do you know any good example of an operator using Gamification tools or any platform which is ok to use in this space ?