I don't know what he's been doing for the last year, but since he hasn't earned a single merit he obviously hasn't been making posts that have caught the attention of anyone with sMerits to give out.
Lucius offered a good insight in what he has been doing and his post history shows it all. It doesn't look like he wants to stop.
Since I don't use social media, I personally couldn't care less if any Facebook or Twitter feeds get flooded with spam. What I do care about is the "post on bitcointalk" component of many bounties, where I believe you need to be at least a Jr. Member with some advertising space in your signature.
That's what I meant when I said social media link spammer. He posts links to his twitter and facebook posts in the bounty threads on Bitcointalk. 100s of users do that daily and all it does is create 100s of pages of spam in the bounty threads. If you were to remove the social media reports and fake bump conversations, most of those bounty threads would have a few pages at most. The way it is now, they go up to several hundred pages.
When it comes to social media campaigns, I don't think they have rank requirements like other type of campaigns because the activities take place outside of the forum anyways. They would only care about friends/follower count. That makes them available to newbies as well.
