just do your own research about the coin.
I agree that potential is very important. But how to find potential on the fist stages of development of the project?
It is very important to check what have already been done to find the potential of the project.
There are useful projects that help to protect environment https://moss.earth/blog
Ecological programs has potential because it is necessary to protect a nature.
I checked the price of MCO2 token on MOSS page. It grows. It means that if the token is in demand and it is useful to people its price will grow in long-term in future.