Expanding on what Hilarious has stated. Post gaps don't always mean that the account has changed hands, or that the user has returned to earn a little money, but even if that's the case it doesn't take away from their post quality. What Hilarious has stated is correct though. Every campaign manager should be going through, and taking a look at the history of the account, and consider their motives. The first major thing you would have to establish is whether the same user that was posting at the start of the account is still the one posting today. That can be hard, and really that does require a signed message, and I know that certain campaign managers will find it easier to accept someone else than to do background checks like this, however I believe going into the extra effort for more substantial users is always going to be better for the advertiser, and save headaches for the campaign manager. Honestly, I could probably look at the list of campaign participants, and tell you which ones are solely in it to make money, and probably wouldn't post all that often if they wasn't in a campaign. However, that doesn't mean that these users aren't posting constructively.
I think the accepting of new users into a campaign is a difficult one, but those that are well known, and are known for their quality of posting for a long period of time are more likely to get accepted. But, you truly never know who the best participants are until they're in the campaign, and posting. Honestly, if I was a campaign manager I would be looking at past campaigns they have participated in. It's basically a online CV. If they performed well during the time they're enrolled then that likely means they will continue those good habits. Just a thought for new campaign managers don't reward users based on rank, reward them on post quality. I don't mean merits gained, I mean your personal viewpoint.
if someone had good posts in 2015 and stopped posting and came back years later, why should I not hire this person assuming he says he will be active again from now on?
If he came back only to join a signature campaign, I wouldn't hire him. I've seen many accounts that only apply to campaigns, and don't post anything as long as they're not getting paid for it.
So, I actually have an opposite view to this. This user would probably be less likely to be hired due to the fact there's a lack of content recently to judge off. However, if they're going to be active, and posting good quality content again then I don't see why not. Having said that I would check whether this user has applied to campaigns before, and most importantly their reaction after being rejected. Did they continue posting after rejection? or did they go quiet? Generally, I view it as rewarding those that were going to post anyway, because that's when you get the genuine posters, and not those that will post 10 posts in 10 minutes just because their deadline is in 10 minutes.
Large periods of inactivity could be totally innocent but I’d be inclined not to enroll them in my campaign for a number of reasons.
- Account could have been hacked
- Could be an alt of somebody being used solely for paid to post work
Either way I’d be looking to enroll very active, good quality postersif I was a campaign manager. Long periods of inactivity rings alarm bells for me.
And there are genuine reasons. I know that there are a few climbers in this forum, and they go climbing for months on end out in the middle of nowhere. So, as long as you do your checks; Signed message, thorough look at the accounts history then I wouldn't completely write them off. Obviously, this hugely depends on the user you're reviewing. If there's equally as good users applying then they'll likely get it before the account in question.