are you sure??
hang on, let me pull a few examples out of my pocket that show QR code usage is bigger then you think
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need me to continue?
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Yes, everybody and their mother is printing QR codes on their products, but how many people actually use them? I barely see people scanning those codes and I believe the industry is also rather disappointed in the acceptance of the codes. In most cases they just don't offer any increased value. In let's say 98% of the time they're merely just a plain old boring web address in a machine-readable format!
when you go to mcdonalds, people do scan the qr code, just out of interest, but the next visit to mcdonalds THEY DONT NEED TO scan it bcause they already know the result. you would be surprised by the stats. that merchants have seen an increase of website hits du to QR codes rather the the printed website address. so unless you can show me some statistics to prove me wrong, i will just say that your opinion that the industry is disapointed is just your opinion.
yes 98% of purchased dont result in a qr code scan, but as i said before people that buy the product multiple times dont revisit the website mutliple times. and the industry knows it. they are happy with the uplift of traffic they do get though, even if people dont visit the site every time. as thats unnecessary.
QR codes are now growing past just linking websites, they are doing alot more things which you have not sen yet..
music bands are not just linking their fan page, their linking their itunes store page, their twitter, their lyrics and youtube channels.
competitions are linking discount codes, special offers etc
movie theatres are linking ticket stub reference numbers so all you have to do is show the reference on your phone to the ticket guy at the movies, after buying the ticket online.
parking zones are showing qr codes so people can use their phone apps to pay by phone to park without having to try deciphering what parking bay/zone they are in.
the list goes on..