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In the world of cryptocurrency and in the blockchain for that matter, ideas are so abundant but only a few of them will make it in the fierce and harsh real-world marketplace. There so many factors one has to face before a project can take-off, service and flourish. In fact, this is the problem with so many start-ups crowding the market and they are vying for the attention of funders and individual investors via ICO, STO and the IEO. Many ideas are just craps, some are copycats or me-too style and only a small percentage has the potential to be contributing real value.