That is what I am doing, on the already established blockchain (New) Horizon (NHZ).
I have run into a problem when I moved on from "assets" to "currencies" though, the routine for making sure currencies (unlike assets) have unique names seems to have gone haywire after a couple of currencies, so any more I try to create it keeps saying the name is already used.
But yeah, NXT, Horizon, Burst, I had actually forgotten about bitshares because I seem to recall they seemed to set out to scam us all out of all the value he had, at each stage from Protoshares on and on they seemed to keep destroying / diluting value, so the bitshares i have thanks to the Protoshares I started with seemed pathetically worthless last time I looked into it so I kind of put that whole corporation out of mind, I have not seen muchg mention of them lately but last time I did I seem to recall seeing lots of threads / posts about what scammers they are. Hmm. Could look into it again maybe but I'd like to finish setting up the entire gamut of assets and currencies on Horizon first, then probably on BURST also, am not so keen on NXT because of both the price and the tawdry scandals around how it was issued...
Oh also looking at that link you provided it jumped out at me right away that bitshares also seems to be somewhat like Ripple in abandoning core principles of the wild west altcoin scene in favour to making all value be controlled and frozen/unfrozen and stolen and confiscated and gosh knows what else, basically trying to bring back in centralisation? I am creating game assets and game currencies for role-playing games, run by banks on galaxies far far away where the regulations Ripple and Bitshares talk about are weird fictions from a fantasy world known as Earth that, even if it does exist in the game, is not believed by most of the people in most of the galaxies to actually exist or to be anything more than a myth or cycle of myths, legends, fiction etc only believed in by crazy (aka out-of-character) people...
-MarkM-
Mark
That is a pretty disappointing post from a old school member... If you have been around awhile and perform five minutes of due diligence, you know it's no way in hell a scam coin.
UIA (User Issued Assets) on the bts blockchain provide the options required for businesses to stay financially complaint. Think about banks or issuing of stocks, they require businesses to follow KNC laws for example. Look how crypto exchanges over the years are requiring more user information because no banks will support them without this.
Your next point, BitShares is far from centralized. Read up on Delegated Proof of Stake here:
https://bitshares.org/technology/delegated-proof-of-stake-consensus/ and realize not all the tokens on the blockchain are UIA's thus can not be seized, frozen, etc...
Getting back to the OP's original question, creating a UIA on the BitShares blockchain is easy, inexpensive, and also provides an easy to access sudo web wallet. They could even spice things up a little and tie the value of the tokens to the USD/EURO etc... See
https://bitshares.org/technology/price-stable-cryptocurrencies/