Topic: How to get your token listed on Major Exchanges? - By Assetrush team (Read 147 times)

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How to get your token listed on Exchanges? - By Assetrush team

Six months ago you stumbled upon a fantastic use case that’s lends itself perfectly to blockchain technology. You assembled a crack team, planned incessantly, broke your piggy bank, and eventually launched a private sale. You’ve scheduled an ICO, but need to keep leaning forward and visualizing the next move in this three-level game of chess that is the crypto universe. You’ve got to stay ahead of the other hundreds of ICOs that will eventually release their tokens this year.

Take a breath. Now’s not the time to freak out. Getting your token listed isn’t that difficult. It takes some work, but doesn’t everything that’s worth doing?

The Simple Answer

Pay the fee. Some exchanges list virtually any token that fills out an application as long as you’re willing to pay the price. Depending on the exchange, the fee may be payable in Bitcoin, fiat, or the exchange’s own coin. The exchanges may also change the price to list a token at any time without reason or advance notice.

Right now, Cryptopia wants between 2.5 and 5 million Dotcoin (DOT) — their own coin — to list a token. That tops out at almost 17 Bitcoin. Yikes!

The simple answer isn’t always the cheapest.

The Long Answer

First, if you can meet certain criteria, exchanges like Bittrex will list your token for free. They’re looking out for the community and blockchain technology, in general.

What that says is, the cheapest answer isn’t always the easiest. You’ll have to prove your use case, innovation, market interest, and technical experience among other things.

Secondly, you can’t be scammy. In order to get listed on reputable exchanges a token can’t make any watch dog’s ears perk up. So, you’ve got to post your code on Github which allows the exchange to verify your code’s integrity.

It also means passing the Howey Test — the conditions that the SEC has stated determine whether or not they consider an offering (read coin or token) a security for investment purposes. If you can’t pass the Howey Test, you’re not getting on any exchanges in the future.

Finally, this is a must for all exchanges (even those who seemingly just want to take your money) — the exchange needs to know your developers. They must have a certain level of confidence that you have a viable project, and that begins with the brains that will actually build the blockchain.

Keep in Mind

Several good practices exist for all ERC-20 tokens and future cryptocurrencies. Building a vibrant and active community that serves as a grassroots-driven marketing engine confirms the token’s well-being.

Consistent growth in followers on conventional social media networks like Twitter and Facebook, as well as more blockchain-centric channels like Telegram and Discord have become almost measuring sticks that exchanges consider when being introduced to recently released tokens.

Binance hosts a regular community vote for their users. Projects submit their tokens and anyone who has an account on Binance can vote for the token they would like listed. It’s largely an exercise in back scratching because many times the exchange comes out on top by gaining extra accounts from the prospective token’s communities.

Obviously having significant daily trading volume on at least one top-ten exchange gives your token weight with other exchanges, and could eventually snowball into other listings.

For ICOs or tokens looking to get listed in more places there is a new service called Assetrush that greatly expedites and simplifies the process. David Booker, CEO of the company, has assembled a team with a large amount of crypto and financial experience, providing connections with many popular exchanges. Any new or existing tokens should look into this service if they would like to solve any adoption or integration issues with their token.