Just noticed interesting article for ICO beginners, by Coin Shark.
How to launch an ICO: Step-by-step Instruction
Yea, seems like a strange article. As jacaf01 states, the most important thing is your idea. It's not enough to take some sort of existing industry or business and simply make it decentralized and ask for 2 million USD via ICO. The product needs to solve a problem.How to launch an ICO: Step-by-step Instruction
Personally, I've read more complete articles (like https://innmind.com/articles/897 as an example).
Points 2 and 3 in the article you linked are good; but there is so much more information that could (should) be provided for either step here.
Tracking hundreds of ended ICOs clearly convinced me that the key factor for any successful ICO is the business value, not some exclusive idea, even if it's super innovative one. Unfortunately.
