well, thanks for this article, I think it's really helpful for who wants to launch a new ICO.
I would add a thing: You really need to have an AWESOME project, or you'll fail.
Topic: How to launch you're own ICO, Without getting broke on the way (Read 110 times)
Very interesting item, especially the part about not buying follower on social media-personally I would rather have a smaller number of quality followers the thousands of phantoms. There must be thousands of applications that could benefit from using an ICO to get started.
I love this article, it really impressed me. I remember last year year when I decided to be social media influencer, I bought twitter handle with more than 20k followers, anytime I post there I notice some followers ignore it because they don't understand English. Many of my followers are Spanish.
Not too sure it this topic is willing to be a general discussion or a self-advertisement, but anyway I do aggreee with all you wrote. Especially with avoiding the bounty campaign part. ICOs just wasting their tokens buying throwuing them on "crypto-influencers".
I think theres is one more problem you didnt cover. It is the problem of fake ICO ratings... Man every ICO that I've seen rated were all above 3 point out of 5. Most of them are like 4.5 and shit. It is very hard to believe the all ICOs pass with those almost maximum points...
Anyway you can buy almost everything with money/BTC so I am not surprised. Trust is a huge issue in ICO marketing.
I think theres is one more problem you didnt cover. It is the problem of fake ICO ratings... Man every ICO that I've seen rated were all above 3 point out of 5. Most of them are like 4.5 and shit. It is very hard to believe the all ICOs pass with those almost maximum points...
Anyway you can buy almost everything with money/BTC so I am not surprised. Trust is a huge issue in ICO marketing.
It’s kinda easy to find a PR agency for your ICO, the difficult part is not to become broke by doing so.
You can learn about ICO Marketing reading
ICO Marketing Guide
There are plenty of PR agencies out there that specialized in Blockchain and ICO’s.
After working with many PR companies and ICO’s from all over the world I have enough confidence to share with information that will help you to run an effecive ICO and to find the right PR agency:
Don’t buy your community-
How many times have you gotten into a Telegram channel of an ICO you found and suddenly saw an insane amount of members?
In 99% of the cases, the company buys thousands of Telegram members to fake the number.
When I get into a Telegram group with 40k members and none of them is talking in the group, I always feel a bit sad for their CMO. When we speak about the communities, quality is much more important than quantity.
It’s better to have a group of 1000 real followers, people who believe in your project, your team, and goals than 40k fake members and bounty hunters that won’t give any value.
Talk less about how good your company is and more about what you plan to solve-
It’s a problem that many ICOs and even companies that are not from the crypto world are facing.
Creating content that only speaks about how awesome your company is and how you are going to create a revolution in an industry is just not good enough.
The crypto community is tired of this kind of content. Instead, try to get into the eyes of your potential investors by pondering over:
What value do you bring to the community?
How will you use the money you have raised?
How do you plan to find partners and get listed on exchanges?
Besides buying and selling, what will trigger a usage in your coin?
Be original, Be real, Don’t be greedy, speak to your community with confidence, and you will increase your chances for a successful ICO for sure.
Nothing is free in life, and so are your tokens:
One of the biggest mistakes ICOs are doing is to give truckloads of tokens as rewards for bounty hunters and tokens worth hundred thousand dollars to service providers.
Of course it feels great. You give someone air and get something that worth money, it’s fun playing god, right?
The only thing is that it eventually hurts is YOU.
ICO’s paying so much in tokens that once they get listed on exchanges, many people tend to sell the coins, which might take a few weeks or months until everything gets sold. So basically, when an ICO company does that, they are hurting their investors, followers, and community
our PR articles are worth nothing if no one sees it:
As for someone who visits coin telegraph, Forbes, Inc, and more popular publications, I see a plenty of ICOs that spend thousands of dollars per article only so they can put the logo of the company in their website in the ‘seen at’ section.
I’m not getting into the point whether it’s the right thing to do or not, but I do think that the exposure these articles get is almost nothing. If your company has a PR article where you need to know how to leverage it and get thousands of relevant people to see your content.
Best ICO Marketing & PR companies out there:
GuerrillaBuzz - Everyone can create content but most of the people don’t know how to make the right people see it. GuerrillaBuzz is taking marketing to the next level by creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
InboundJunction - these guys offers a complete blockchain and ICO marketing solution. From Crypto Influencer Outreach to ICO listing sites, they can help you with all your needs.
You can learn about ICO Marketing reading
ICO Marketing Guide
There are plenty of PR agencies out there that specialized in Blockchain and ICO’s.
After working with many PR companies and ICO’s from all over the world I have enough confidence to share with information that will help you to run an effecive ICO and to find the right PR agency:
Don’t buy your community-
How many times have you gotten into a Telegram channel of an ICO you found and suddenly saw an insane amount of members?
In 99% of the cases, the company buys thousands of Telegram members to fake the number.
When I get into a Telegram group with 40k members and none of them is talking in the group, I always feel a bit sad for their CMO. When we speak about the communities, quality is much more important than quantity.
It’s better to have a group of 1000 real followers, people who believe in your project, your team, and goals than 40k fake members and bounty hunters that won’t give any value.
Talk less about how good your company is and more about what you plan to solve-
It’s a problem that many ICOs and even companies that are not from the crypto world are facing.
Creating content that only speaks about how awesome your company is and how you are going to create a revolution in an industry is just not good enough.
The crypto community is tired of this kind of content. Instead, try to get into the eyes of your potential investors by pondering over:
What value do you bring to the community?
How will you use the money you have raised?
How do you plan to find partners and get listed on exchanges?
Besides buying and selling, what will trigger a usage in your coin?
Be original, Be real, Don’t be greedy, speak to your community with confidence, and you will increase your chances for a successful ICO for sure.
Nothing is free in life, and so are your tokens:
One of the biggest mistakes ICOs are doing is to give truckloads of tokens as rewards for bounty hunters and tokens worth hundred thousand dollars to service providers.
Of course it feels great. You give someone air and get something that worth money, it’s fun playing god, right?
The only thing is that it eventually hurts is YOU.
ICO’s paying so much in tokens that once they get listed on exchanges, many people tend to sell the coins, which might take a few weeks or months until everything gets sold. So basically, when an ICO company does that, they are hurting their investors, followers, and community
our PR articles are worth nothing if no one sees it:
As for someone who visits coin telegraph, Forbes, Inc, and more popular publications, I see a plenty of ICOs that spend thousands of dollars per article only so they can put the logo of the company in their website in the ‘seen at’ section.
I’m not getting into the point whether it’s the right thing to do or not, but I do think that the exposure these articles get is almost nothing. If your company has a PR article where you need to know how to leverage it and get thousands of relevant people to see your content.
Best ICO Marketing & PR companies out there:
GuerrillaBuzz - Everyone can create content but most of the people don’t know how to make the right people see it. GuerrillaBuzz is taking marketing to the next level by creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
InboundJunction - these guys offers a complete blockchain and ICO marketing solution. From Crypto Influencer Outreach to ICO listing sites, they can help you with all your needs.
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