Okay, so I skimmed through the report.
In regards to the concerns on attracting clients as well as the nitty-gritty aspect of the exchange, although I completely understand that the guide is probably meant to be very general and mostly inspire future exchange owners/point them in the right direction, I would argue that it's extremely vague and will likely only really inspire those without enough funds to try and start their own exchange - the ones with the intent and the capital to commit to such a project will have done so without this brief summary over the process.
It's a nice article, don't get me wrong, and it really does hit on some nice points (and this entire thing is free. I can't blame Serge for not spilling his trade secrets on a doc that anyone can download). However, I'd say that it mostly points you to the standoff of "hey, look. Building your own exchange and keeping it up will cost you fortunes, but thankfully I have some prebuilt options for you." It's not inaccurate, but if someone really isn't knowledgeable and serious enough to develop their own project, it's probably just going to crash and burn regardless of where you get a premade script from.
Hey bitcoin revo, thanks! I appreciate the feedback.
Yeah, this is more of an experiment to see if I can interest general public in the idea of doing this. It's not meant to be super technical, but more to introduce the readers who don't know much about the space to at least start having general ideas of how it works on the inside, and then maybe to nudge them to research more and eventually get involved in this space, maybe with a full-fledged team.
I do also plan to create a course for programmers where I code a complete MVP of a cryptocurrency exchange from scratch live, along with the github repo of the complete code (cause why not). Will be more fun for us geeks.