This is the market which OpenMoney is trying to exploit, with the introduction of an outstanding app that can push the use of cryptocurrency to the mainstream population. Simply stated, app + cryptocurrency = possible massive adoption.
"With the vision of making the blockchain accessible to all software, Open Money’s OPEN Platform is poised to become the intersection between the blockchain and mobile applications." Source.
With the leadership of no other than Andrew Leung, OpenMoney is under a team with enough business experience and technical capabilities, something which many ICOs rarely have as what they got are just ideas and dreams while here they got the capacity to make things happen.
Watch out for OpenMoney...it will have its ICO soon!