I know I'm going to make a few users here angry but Super Bowl and Super Bowl Day is something most of the planet doesn't give a damn about. Probably less than 10% of Europeans know what that is. Not to mention the whole football =/= soccer thing.
And no, long gone are the days when a sporting event could influence the markets.
Like the Dogecar that run as Nascar.
I'm putting my hope on people finally waking up from all the ban this, ban that madness.