Topic: IBM Launches Blockchain-Powered Media Transactions Tracker to Prevent Ads Fraud (Read 102 times)
June 19, 2018, 11:33:49 PM
It's fascinating to see big companies like IBM already adopting blockchain technology. This will definitely create a ripple effect --more businesses will see its potential, will invest in it and even make it better. This will also help pave the way for virtual currency to be fully embraced, helping lead the path towards a more digital future.
June 19, 2018, 07:54:22 PM
IBM Launches Blockchain-Powered Media Transactions Tracker to Prevent Advertising Fraud
IBM iX has partnered with software supplier Mediaocean to launch a blockchain-powered tracker for digital media transactions, the company tweeted June 19. IBM iX is the business and tech consulting wing of international technology giant IBM.
According to IBM iX, the main purpose for applying blockchain in the media ecosystem is to “clean things up” in the media buying industry.
The tracker will ostensibly address digital ad fraud by preventing payments from going to the wrong parties. Partner in global marketing at IBM iX Babs Rangaiah said that the blockchain pilot will help track the flow of money among media players and cut out unnecessary middlemen:
In addition to providing transparency in the industry, the pilot also aims to reduce the time and cost of media transactions. The pilot will involve media deals for Unilever, Kimberly-Clark Corp., Pfizer, Kellogg, and Watson. According to Mediaocean CEO Bill Wise, the pilot will be fully applied by the “majority” of the digital media industry by the end 2019:
In April, Procter & Gamble’s chief brand officer reported that around 20-30 percent of advertising budgets are wasted in the media supply chain due to “lack of viewability, non-transparent contracts, non-transparent measurement of inputs, fraud, and now even your ads showing up in unsafe places.” According to estimates from Juniper Research, fraud will cost digital advertisers $52 million per day in 2018.
The recent project is not the first initiative by IBM to integrate blockchain technology into the advertising industry. On April 18, IBM announced a pilot of a proof-of-concept (PoC) blockchain product to “short-circuit intermediaries” between advertisers, publishers, and consumers as well as to provide clear records of contracts and publisher payments.
Good to hear that. IBM are also using Blockchain technology to clean the advertising firm. That was a good idea and by that it could help amlot of companies or establishments to reaches their good advertising of their platforms in media to the facts that it also help to encourage a huge people to patronizing those companies thru a better advertisement. IBM iX has partnered with software supplier Mediaocean to launch a blockchain-powered tracker for digital media transactions, the company tweeted June 19. IBM iX is the business and tech consulting wing of international technology giant IBM.
According to IBM iX, the main purpose for applying blockchain in the media ecosystem is to “clean things up” in the media buying industry.
Quote
"The promise of #blockchain will scale the opportunity to clean things up [in media buying]." @rmaster of @Unilever during the announcement of a major partnership between IBM and Mediaocean to integrate blockchain across the media ecosystem. #CannesLions #ReinventMarketing pic.twitter.com/S9Hd8f7JAV
— IBM iX (@IBM_iX) June 19, 2018
— IBM iX (@IBM_iX) June 19, 2018
The tracker will ostensibly address digital ad fraud by preventing payments from going to the wrong parties. Partner in global marketing at IBM iX Babs Rangaiah said that the blockchain pilot will help track the flow of money among media players and cut out unnecessary middlemen:
Quote
"Once you identify where the money is going, who the players are and what each of them are doing, I think you'll see some redundancies in the supply chain that will allow some of that production money now going to the middle players to come back and hit the publishers."
In addition to providing transparency in the industry, the pilot also aims to reduce the time and cost of media transactions. The pilot will involve media deals for Unilever, Kimberly-Clark Corp., Pfizer, Kellogg, and Watson. According to Mediaocean CEO Bill Wise, the pilot will be fully applied by the “majority” of the digital media industry by the end 2019:
Quote
"I think by the end of next year we will have a fully functioning scalable solution that will be adopted by the majority of the industry.”
In April, Procter & Gamble’s chief brand officer reported that around 20-30 percent of advertising budgets are wasted in the media supply chain due to “lack of viewability, non-transparent contracts, non-transparent measurement of inputs, fraud, and now even your ads showing up in unsafe places.” According to estimates from Juniper Research, fraud will cost digital advertisers $52 million per day in 2018.
The recent project is not the first initiative by IBM to integrate blockchain technology into the advertising industry. On April 18, IBM announced a pilot of a proof-of-concept (PoC) blockchain product to “short-circuit intermediaries” between advertisers, publishers, and consumers as well as to provide clear records of contracts and publisher payments.
June 19, 2018, 07:17:18 PM
wow,
really interesting, I follow...
this is something useful, many many brands will adopt it probably!
really interesting, I follow...
this is something useful, many many brands will adopt it probably!
jr. member
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John -ICO and Cryptocurrency Expert investigation
June 19, 2018, 06:19:19 PM
IBM Launches Blockchain-Powered Media Transactions Tracker to Prevent Advertising Fraud
IBM iX has partnered with software supplier Mediaocean to launch a blockchain-powered tracker for digital media transactions, the company tweeted June 19. IBM iX is the business and tech consulting wing of international technology giant IBM.
According to IBM iX, the main purpose for applying blockchain in the media ecosystem is to “clean things up” in the media buying industry.
The tracker will ostensibly address digital ad fraud by preventing payments from going to the wrong parties. Partner in global marketing at IBM iX Babs Rangaiah said that the blockchain pilot will help track the flow of money among media players and cut out unnecessary middlemen:
In addition to providing transparency in the industry, the pilot also aims to reduce the time and cost of media transactions. The pilot will involve media deals for Unilever, Kimberly-Clark Corp., Pfizer, Kellogg, and Watson. According to Mediaocean CEO Bill Wise, the pilot will be fully applied by the “majority” of the digital media industry by the end 2019:
In April, Procter & Gamble’s chief brand officer reported that around 20-30 percent of advertising budgets are wasted in the media supply chain due to “lack of viewability, non-transparent contracts, non-transparent measurement of inputs, fraud, and now even your ads showing up in unsafe places.” According to estimates from Juniper Research, fraud will cost digital advertisers $52 million per day in 2018.
The recent project is not the first initiative by IBM to integrate blockchain technology into the advertising industry. On April 18, IBM announced a pilot of a proof-of-concept (PoC) blockchain product to “short-circuit intermediaries” between advertisers, publishers, and consumers as well as to provide clear records of contracts and publisher payments.
IBM iX has partnered with software supplier Mediaocean to launch a blockchain-powered tracker for digital media transactions, the company tweeted June 19. IBM iX is the business and tech consulting wing of international technology giant IBM.
According to IBM iX, the main purpose for applying blockchain in the media ecosystem is to “clean things up” in the media buying industry.
Quote
"The promise of #blockchain will scale the opportunity to clean things up [in media buying]." @rmaster of @Unilever during the announcement of a major partnership between IBM and Mediaocean to integrate blockchain across the media ecosystem. #CannesLions #ReinventMarketing pic.twitter.com/S9Hd8f7JAV
— IBM iX (@IBM_iX) June 19, 2018
— IBM iX (@IBM_iX) June 19, 2018
The tracker will ostensibly address digital ad fraud by preventing payments from going to the wrong parties. Partner in global marketing at IBM iX Babs Rangaiah said that the blockchain pilot will help track the flow of money among media players and cut out unnecessary middlemen:
Quote
"Once you identify where the money is going, who the players are and what each of them are doing, I think you'll see some redundancies in the supply chain that will allow some of that production money now going to the middle players to come back and hit the publishers."
In addition to providing transparency in the industry, the pilot also aims to reduce the time and cost of media transactions. The pilot will involve media deals for Unilever, Kimberly-Clark Corp., Pfizer, Kellogg, and Watson. According to Mediaocean CEO Bill Wise, the pilot will be fully applied by the “majority” of the digital media industry by the end 2019:
Quote
"I think by the end of next year we will have a fully functioning scalable solution that will be adopted by the majority of the industry.”
In April, Procter & Gamble’s chief brand officer reported that around 20-30 percent of advertising budgets are wasted in the media supply chain due to “lack of viewability, non-transparent contracts, non-transparent measurement of inputs, fraud, and now even your ads showing up in unsafe places.” According to estimates from Juniper Research, fraud will cost digital advertisers $52 million per day in 2018.
The recent project is not the first initiative by IBM to integrate blockchain technology into the advertising industry. On April 18, IBM announced a pilot of a proof-of-concept (PoC) blockchain product to “short-circuit intermediaries” between advertisers, publishers, and consumers as well as to provide clear records of contracts and publisher payments.
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