thank you guys that was helpful
Check out this thread; it is a similar question to yours: https://bitcointalksearch.org/topic/what-determines-the-after-ico-price-2828915
Basically, you can set whatever price you want, truly. But the demand for your coin from the public will dictate if that original figure goes up or down--it's all based on what your project is/what it claims to do for the crypto space.
cheers
I apologize for my English.