And is understandable if you are not looking into the details.
The problem with the tokens or coins that are created via ICO is that they enter the market with a value, which is arbitrary set by the "developers". Since there is no real demand and the users that put the money into the token are somewhat captive there the price is misleading, the 10 million or 500 billion market cap is made of snowflakes.
Also, the total value of those coins is irrelevant.
We've seen this a lot of times already, 1k $ sell and the market cap collapses by millions.
Bitcoin gained the value the hard way (10k for a pizza, 1k for a pizza , 1 BTC for 1000k pizzas) with a free market and demand and offer.
ICO projects are more like fiat (Zimbabwe style)
So we have a team that creates money from nothing and decide the value of a coin.
Even if the coin gains value on the market, it looks to me that the developers have a win-win situation. If the coin gets fu**ed, they got the money from investors; if the coin gains value, they got the money from investors plus all the coins that they have. In any case, hundreds of thousands dollars, even if they don't create anything useful.