I had a thought the other day that if someone is the owner of a company and has a lot of bitcoins, maybe they could give all their employees an additional XMAS bonus of some bitcoin on a flashdrive. This would have a fairly far reaching effect because it may spur the employees into buying more or mining. Plus, they tell friends, etc. We as individuals could also give some as gifts. I know the main problem with this is knowing how to keep the client updated, but you could throw some how-to FAQs on there so that even if they know a technical person, they are all set.
I like the idea, but it would be annoying for the people that don't understand/care about bitcoin. I just picture my mother or father's boss giving them a bitcoin bonus and they wouldn't have any idea what to do. For them it would just be a pain in the butt even if they were given instructions. They would just rather have the USD.
It would be far more effective for the company to just start accepting bitcoins and possibly offer discounts. The one thing holding bitcoins from mass adoption is the ability to spend it anywhere they want just as easily as a credit card or cash.