Topic: Importance of good marketing (Read 618 times)

In DMD Diamond's telegram group we often see "marketers" drop in trying to sell us their services.

The thing is, obviously they know we exist, and supposedly they are looking to or maybe even hoping to promote us, so...

...When they then start hinting at or outright suggesting that they want us to pay them for promoting us, it totally undermines their pretense of expertise, because think about it, if their expertise truly is the effective promotion of crypto projects, obviously their objective in seeking us out would have been to examine our project to judge whether it was worthy to be the next in their ongoing series of marketing triumphs, which of course as they are multiplying their wealth over and over and over again by promoting crypto projects they presumably only still need or wish to find more because as all investors should know, the more ridiculously huge your wealth the harder it can get to find things to put it into.

So presumably effective crypto-project marketers have to run around constantly looking for more projects whose coins and tokens they can buy up then market effectively, which, possibly unfortunately, produces so much wealth yet again that yet again they need to run around again seeking another worthy project into which to pour their latest marketing triumph proceeds...

So WTF, these imbecile pretenders - believe me, they do seem almost indistinguishable from some new generation of chat-GPT or its ilk, we most times seriously doubt they are actual humans at all - are so clearly blatheringly incompetent that their asking for money is insulting.

I am still working my way backward through this forum-section and this is so far the first decent thread I seem to have encountered about marketing so age of it be darned it seems worth bumping by responding.

-MarkM-

EDIT: Possibly they aren't inanimate bots at all but merely suckers sucked into trying to earn a commission from a marketing firm by advertising that marketing firm? In which case maybe the firm should get rid of its referral commissions structure and just hire a better firm's marketers to market them for them?

EDIT2: I suppose now of course someone is going to teach chat-GPT to say it is important the marketing firm be at arms length from what it markets, yeah yeah suuuurrre, thats the ticket...

Those are the second factor I think, an invesor will choose the project and will keep the token in the long term as along as the project has a real use case. Because the investor will know that the token will be used by most people in the future and it means they will be profitable. The decreasing value that often happened in this crypto space because the token didn't have a real use case, most of them only use good a marketing way instead of the feature of the project itself. This is why we often see the token price decreasee when it has launched because the investor is doubt to hold it for long term.

In fact, the value of the token depends on the investor and owner of the project. If the project has many good products and offers positive news, they will attract a lot of attention from investors.

You probably sounded like you being robbed before by these ICO generating funds. There is a reason why there is not much crowdfund sourcing done in their own platform and this is due to scam that has been done before. But there is a replacement process for it called IEO, in this way marketing is so much effective now compared before cause it was done by a third party and those exchanges are trusted by investors and traders. I think without this IEO invented the altcoin process has been dead already. Good thing Binance started this and some follow so we still have chance to generate more funds to be added in the crypto market. Too sad for hunters cause they will not run any campaign instead gonna do an IEO for much visibility.

Marketing a good project is very important.I think good marketing makes a good project a success.Many bad projects and good marketing can lead to success.Marketing is the key to success.

Those golden days are long gone and we are now ocufied by a lot of scammers who would make projects without any marketing strategeties to intentionally lure  and get an easy money out of the pocket of any possible investors. Sadly ICO, or any method of coin offering has come to where almost everybody don't partake with due the risk that it would cause.

There might be some project that underperform despite having a big funding because of the good marketing strategy still it doesn't make the importance of marketing any less. If the project flop because the project is simply a bad project meanwhile the marketing is doing so well, you should praise the marketing team of that project.

This is exactly as it is, the value of a token on an exchange depends on its community positive outcry and the impact of marketing on potential investors.

A project is good only when people know about it, have an encounter with it and test it out, but people are only aware when you have good marketing and they knoe

well said comment , good marketing can make make you beat or brake you better . Instead of marketing there are lots of campaign which are really good on their track bcz of good BM and his team work . Yet there are some with fudding and attarctive marketing hype can bring nothing but a poor project  . There are  different levels of marketing theme available for crypto space .  Which one is best you have to research it with your own capability .

You're right. The success of a project consists of many factors. Each component has a very important role. That is why many projects dont succeed because they cannot organize a good team work.

Marketing is very important in every area of business and of course the crypto industry. Some project lacks good marketing, some don't even market. Cos they don't want to spend there Fiat doing so. Most successful project did alot of campaign through all media channels, some make use of hunters and so many other methods to promote their project and they were successful, except they exit scam. But the point is marketing is very important.

not all are like that, every project has its roadmap and has been designed from the start. we need to check their development whether the roadmap is running accordingly or even they are not carrying out their plans. including marketing has also become part of the roadmap. we must read more about a project before deciding to invest.

Good project often came unnoticed. Well, there were countless of project out there we couldn't say it that they lack the market 'cause there were some participants always been involved, the quest if is the project itself if it is going to have a good run or not. IMO, no matter how big or small the project itself as long as it have a sufficient stuff it needs, it will going to progress but it will just ride a rough road ahead. But anyway, projects with good promotion or advertising often gather a lot participants especially those who do not check what stuff the projects have behind.

- A good marketing strategy really allows us to increase our ability to raise capital in the market when the information about the products and technologies we are creating is widespread, even sometimes it will be a revival for a whole project when I see some projects that are not so good but with unique marketing, the project suddenly became a bright spot in the community. And although marketing is important but I still think the cost of advertising should be limited, instead of using as much as you suggest, we need money for other purposes such as cooperation or listing on exchanges

I also believe that even if your project has a nice review and good development but if your strategy to promotion
Your project is bad is will stuck and won't grow up.
Some, specially of the project only rely from news, or market situation, it wont survive for long.

In the cryptocurrency industry, marketing certainly plays a big role. But I am sure that we should concentrate on the financial support of the project. The problem is that there are not enough financial injections in cryptocurrency projects.

Yes no matter how good your vision are if you don't have a good marketing strategy and good people that will handle it then you won't be reaching the success your aiming for. Marketing strategy that makes people advertise it to their friends without the team telling them to do is what a project needs, imagine having it advertise by lots of people at the same time, it will dramatically increase the chance of the popularity of the project which will result to success, investors will come and more people will join the community. Marketing and advetising should not be limited in funds, it is one of the most critical part of a project.

right, I think promotion is more effective to get investors so that they are on target. but it must be balanced with hard team work, so that investors who have joined feel comfortable to support the development of the project. advisor without the network to the outside world, namely investors, I don't think there is any function

In addition, in a target must think about the strategy of marketing itself, starting from making decisions about marketing costs, marketing mix, and marketing allocation. In marketing, do not forget to protect market share, while expanding the market, a dominant project must also maintain its market share so as not to escape to competitors. Therefore the importance of marketing

The lack of poor marketing is what is killing most of these crypto projects these days. They rather wish to employ the services of so called advisors who only come to be paid huge amounts of money yet don't bring in any real investors on board. It's better to promote your project on platforms where crypto enthusiasts would follow it up other than employing these guys don't have any real connections in this industry. Moreover, these days people pay to be acknowledged on ico rating sites as advisors so you can't really trust the assessment of these guys. They bring in zero contribution to blockchain startups and CEOs should learn this.

Good marketing with the right people to handle it will really boost a project to it's best HYPE.. A group of great minds with all great ideas that can really help the project to attract new investors will bring a project to some what success.. A big community that talks about the project can help too in terms of a good marketing.. Lastly, active dev team that really showed their potential in bringing up their platform to it's success is a plus plus point especially if they succeed in listing their coinsl with all the best exchanges out there..

The last part of your post is what I agree on. Without a project listing in a good and reputable exchange, no amount of marketing will make it excel. Most importantly, like you rightly stated is a good community and also good communication from the part of the project team. A good project with good product and reliable doesn't need much marketing. Such project sells itself.

For the effectiveness of the project requires good advertising.
It is also necessary to take care of the good conditions of the bounty campaign.

In crypto, all you need is good promotion and hype for a project to be successful. Most people will follow a project just because of the hype around that particular project. It is just a simple trick but it can be really expensive most of the times to undertake regardless of the prospects that comes with the project.

Marketing requires large funds, but in my opinion only affects the initial sales of tokens. There are some coins that don't even do ICO but the performance in the market is pretty good and usually coins like this are supported by a fairly solid community

It is obvious and quite pitiful that so many projects that ought to take the lead are struggling and moving in a snail's speed, due to lack of adequate presence in the space. They are not showcasing what they have in the right way. Yes, they have got the main substance, which is the product, but the spice is lacking. The main reason behind this is that they are not ready to spend their money. Listing on a good exchange requires spending a substantial amount of money.

of course this is very important in crypto in order to get hype from various crypto users themselves.
but doing so requires a large enough amount of funds to get started, and usually only well-known companies can do that.

Marketing is the key of good quality project. It seems bad but true though that if you have a good product and have no idea about marketing or advertisement you'll fail. On other side if you have knowledge about marketing then your product will be valuable on market doesn't matter how much it's good or bad product. Maximum projects are failing now days because they stop promote their project after token sell. So yes it's decide project's success and fail.

Marketing is useless without good project and team.
Both must be existent to fight with competition.

Bitcoin has a name already and it doesn't need marketing back-up but how about the other especially new projects.
Marketing strategies are very important when you are running a business, its either be old or new still it places a big role in the business( you'll find out when you have a business). And I agree with what OP said, some project becomes unnoticed because of lack of marketing.
And also one thing that a project becomes failed because of the missing team involvement, their strong support and commitment have to bring lights to the future of their project.

In the modern world, supply creates demand, so good marketing can bring any project to the highest level, even despite the technical insolvency of the project. Unfortunately, among projects of this type there are a lot of scammers and scams. Any speculative projects on the market are associated with good marketing. The whole market now is continuous marketing.

I think even without the need of top personalities, a project can successfully carry out a good marketing to bring their products and services to the world such as attending to events, Airdrops etc, in this way the product the platform is offering also really matters too. The need for good marketing is very important as the lifeline of the project falls on it, how? It is through marketing that investors gets to know there is a new project with good products and services thereby visiting the neccessary channels for information. Moreover, exchange plays its role as well, listing on a good exchange will for sure expose the project to a huge number of people which might not only trade the platform token but might hold or use it for services within the platform as the case may be.

Hype means a lot, but hype without anything to show for it, is meaningless more or less. Gone are the days of easy gains, for now, at least.

A project like Stakenet would likely sit at top 50 Coinmarketcap with the right marketing. First project to develop a Lighting Network supported DEX, and Multi Currency Wallet, which means instant trading.
They'll be able to beat ANY DEX in terms of speed, and ease of use.

Here's a pic of it... Coming soon

I agree. Having a good marketing really matters at all because projects seems to promote their product so they must be able to conduct or create a good marketing strategy to be able to get noticed by the public. Good marketing brings the investor and the project developer closer to build up a good relationship between them to make the project successful. To be able to make that happen, having a good marketing strategy is in need so that the project will be known by the crowd. If people would know about it, they will surely get interested about it. Also good marketing strategy will help people decide which will be good to try out of those numerous projects in the market but always remember that part of good marketing is just saying all the positive so if you want to assure if that certain project is good, do not just settle for the marketing but also do background research to help you out decide if you will be going to engage or not in a project.

It's not always about good marketing, Bitcoin never need good marketing and look how far it has come, what matters is the use case of the coin or token, once people or investors noticed this there will be huge demand

If the coin never have good use case and the team are good at marketing the project will still fail simply because of its use case which people don't actually need

I think its quite obvious that op was talking about project with good quality product, but with bad marketing.
In this case it is more important to improve recognition of product instead of product/platform/service etc.
A good service can't be valued if it wasn't used by real people out there, so investors for sure will look at project's popularity

For this time. I think the only effective marketing is listing on IEO projects. Yes, it seems to be the most beneficial promotion which project can have. In connection with this, bounty campaign can also help. But take noticed of IEO done in major exchanges such as Binance and Kucoin it seems that they dont even need campaign as those platform shows how their market can cover the needs of a good promotions. Some projects too arent needed wide spread promotions but have a tight community this is another thing but also a helpful one.

Yes it not but id youre not a guy wh can ride with it. A sure loss can happened here. Make sure you know how and when to act on those hype.

It turned up that these personalities will not help the cost of the project,because investors do not look on who are promoting but what the project can bring to the table, because investors are tired of personality based project, they want a good platform that the community will use and deserves.

All projects is doing promoting, some promoting by us directly and others promoting happens by good history. I can't see any projects which are lacks of marketing. By introducing new project project can't success. By good developing team project marking will do holders and investor which brings more investor. Any medium of course need for marketing but not mandatory.

They never try to hire the expert in managing their financial and marketing and they always try to do it by themselves. Hype will end as soon as possible and we can just try to take it as a temporary hype.
So many projects are also only using marketing to make the project still survive and that's really bad.

yes, you are right we cannot just look at a hype as a measure for investment because everything can happen very quickly. learn more about the projects in which we will invest. many projects cannot run their projects in the long run because they cannot utilize and process their finances and marketing.

Forgotten. That is the right word for it.

They are trying to make others work for what should be done by them first.
They just want to sit around and claim all the money from the offering.
Also one of the reasons why so much are failing. There is already a fact that creating a unique project is difficult for them and yet, they will make it more difficult by not introducing it in a better way.

They will just put all in bounties with a little percentage of the whole amount of token and do the magic. As if magic is real.

Let's not treat the word 'hype' as a very bad thing, it's not that bad at all in fact few good projects lacks in this area which can easily make the projects get pushed higher, just be careful where you invest your money

not only to attract investors, good company will make the best marketing activity to attract consumer that will use their product. in crypto market , developer team must able to arrange best marketing plan so more people will interested to invest the money and also use their product. without this, impossible to be success and stand for long time.

nowadays its now easy to promote our products whether free or paid , whether we do it on our own or hire someone .

many projects can be seen but this does not mean that they are spectacular already just because you see them or they are good in marketing  .  take a look at the bounty/ico  but why people most of them still complain alot   . its not a measure of success totally but it is one of the recipe to get there  ,  a project shall still foccus on other things as well  .

Definitely marketing is the most important part of any project ever. Think about it, have you seen bitcoin cash ever accomplish anything? Why is it even a coin? Does it help anyone other than the creators? What is it for and where can you use it?

We are talking about a coin that is literally worthless in every single sense of the word and there is nothing that you can do with it yet for some reason it is one of the highest currencies in the crypto market. Why? Because they have a lot of money and they are super wealthy so they just hire the best marketers in the world and they keep themselves always on the news, whatever they do, they will always be on the news, it could be even a bad thing but as long as they get that attention they will worth a lot in the end.

Marketing is very important and it is the determining factor of many successful projects. However, a good marketing strategy must be backed up with great products and services and also good product development. No matter how good a marketing strategies are if the project development is not good, it is likely it will get to a point where demand for the product will not be that great and might lead to the death of the project.

Marketing really helps a project to gain new investors, if it is just a good project and no marketing it will not survive. Marketing, exposure and partnership is very important in this industry. As an investor I look into that fields, active projects has more chances to success.

It's not just all about marketing.

But let's accept the reality that many are buying to good marketing and exposure. This is bringing the leads to them because of how the marketing looks perfect and enticing.

Despite realizing the project isn't actually good and it's more of marketing based, investors tend to fall for their emotions because of that and they're making decent sales and success with that. Marketing has an important role but most projects are forgetting the essence of why the project is made and are only relying on marketing most of the time.

I always tell people, you can have the best product one earth that is sought for by the entire world, but if they have no idea that its in your hands, it will rot away and you will remain out of business. Marketing not only involves relating with people, it also announces your value to the people and also builds bridges of relationships across borders and makes you profitable too.

That is if the orientation is only profit by utilizing the popularity of blockchain and cryptocurrency. Follow the booming trend without knowing what the atmosphere is like. This project will be difficult to develop and will surely experience many failures from many sides. This is compounded by investors and bounty hunters who are still beginners, without thinking about long-term effects, joining without calculation. That attitude must be avoided.

Every project should have the fund for their marketing program, they need the bounty hunters to spread the good news about their project but it should be more realistic and not just a hype on their project. Good market is a must in order to witness the adoption from the investor, it also a must to have the real usage of the project so your market funds will be worth it. I can’t see a project succeed without marketing their project, this should be must consider first.

Marketing do help, but the best marketing still is the product itself, yes they can hype the project but in the long run it will be exposed as having a weak product or platform, investors are looking on the platform right now, not on personalities that are promoting the product this is very much different from traditional advertising.

If someone is ready to launch a project, they must be ready to market their project as well. There are so many important ways for marketing besides a compact team, a strong community, the team must be tough and not give up easily and can do marketing even in difficult situations, such as the current situation that is difficult to find investors for new projects.

Some did that, well, GCOX have Manny Pacquiao for his Pac coin and surely it was a hit that time but still you cannot assure that it will be a boom, the best example that I can give to this topic is with XBX - Bitex Global, their CEO is doing AMA every now and then and made a hype by doing such marketing, that hype made a pump a hug pump from 0.02$ - .25+$ many people earned especially holders however new investors and traders got rekt because in the end, the CEO of the project turned out to be a scam and dumped tokens for his own good. Well, it was a good marketing but for a bad thing.

For me, social media marketing plays a very big role when choosing investments in cryptocurrency assets. In second place, of course, the level of liquidity of coins.

Not just marketing but good marketing which I see as the tool used to bring more exposure to the project. This marketing of course can take place online as it is more better so as to access a larger audience. Listing on a good exchange is also good because it will open up the project to new traders as well as users. So therefore, If a projects lacks good marketing how then can the people out there in the world know about it? Ask questions etc? So in my own opinion, marketing is a good strategy which can be leveraged on to bring more users to the platform.

Good marketing is very important for a crypto currency project. This is what I have always believed. Many good projects often do not succeed because of lack of good marketing. No matter how good your project is, it will not be successful unless it reaches people. And the main way of reaching people is marketing. So the success of the project depends on a good marketing.

     Not all projects have huge financial funds. It is true that to attract investors, good project marketing is required. But marketing is about money. Listing on known exchanges is very costly financially. Bounty campaigns are also expensive. But first, the team experience is the most important, because you need certain skills to do marketing and to bring something extra to the competing projects. In order to win investor confidence you need to know how to show them all the information they need, explained clearly and concisely.

yes there are also many CEO who don't even know about creating or running a project but still want to make a project.
and of course we know the end is failed, because of lack of experience and they think running a project is easy, like making an airdrop / bounty program to raise funds and then register on the market without thinking in the future what the project will be, what is the effect on the real world, does it have an impact and can survive amid intense competition.

Marketing has core importance and we have seen that most of the projects have allocated a good percentage of funds for marketing purposes and even in roadmap as well most of the projects have indicated their marketing plans down the road so i think marketing is one of the most important aspect of a new project that effects the success of a project massively.

Marketing and presenting your project you audience is the key here even shit coins/ scam managed to deceive the common people take for example one coin and bitconnect ..both were very much hyped using social media and events  back then even though both were ponzi schemes. But the still managed to fool many people.  In short what i am trying to say here is that marketing is an art and you can sell pretty much anything if marketed properly.

sometimes some projects don't do marketing that is too big or don't even do a bounty campaign but they can also get success. it depends on how the work and how the marketing is done by the team.

Now it seems the marketing strategies of some crypto projects lack passion and dedication, they use random guys to do the job and somewhat fails because the guy isn't capable of doing the best possible ways to enhance the marketing plans of the project. After consecutive failures and the funds raised are nearing to it's ends, they planned on leaving the community and just go separate ways. I have seen on telegram groups that they were promising at first but when things go bad they just leave like nothing happened.

I do not believe what you say, it is possible that the project you mentioned is not promoting because they have collaborated with famous partners and caused FOMO.
can you name one of the projects you are referring to?

Good marketing is a necessary specially if you have a quality project, even the trash projects take advantage of it to accumulate large community. Its one of the best way to introduce a project to the public.

You are right but we have seen many projects that have gained massive hype and fomo without any marketing or promotions whatsoever, so there are many factors i guess that influence the popularity of a project but i agree marketing is necessary to project and present a startup to masses.

I admit, that's why many new projects end up on bad exchanges because they lack the knowledge of good marketing, bad exchanges means fake volumes and that won't do any good for the project

You are right, when a community is strong it will form a strong market too. but the problem is sometimes the developer doesn't think about the community component as a whole. even when development is carried out the developer focus is only on investors and products. there is no attempt to find new people with fresh funds.

Marketing has 2 sides, either it will yield positive results for the team or negative results.

TBH, marketing strategies for ICO right now isn't working that much anymore compare to how ICO's are marketing their project 2 years ago. Some of them are using popular crypto enthusiasts like Roger Ver, Faketoshi and other famous enthusiasts and it attracts many investors. Now that strategies isn't working anymore because of the scams that are happening in ICO world. I don't know what are the other marketing strategies that can work with ICO. Maybe Social Media Marketing will help or they can pay famous people to to advertise their project.

You hit it. But somewhat not applicable to all projects. What you see as a bad marketing strategy another sees as best. It's all depends on how we perceive it. AtomicWallet for instance is one project that has good project (atomic Wallet) and has examined good strategy IMO. It has gained more traction compare to inception from 5 months to date. Need more information? See https://atomicwallet.io

BTT Signature campaigns aids projects and ICOs in advertising their coins and awakening people's consciousness to their products. But how can we judge the efficacy of this strategy; for the project, it's of a good benefit to them, many people get to know what they are all about and maybe cajoled into investing.

But this adverts don't change anything for the investors, they are still swayed into investing in wrong coins, probably because they had an impeccable method of catching investors. The good coins many a time and oft do not even need to go through the hassles of rigorous advertisement, I do not fancy adverts as a means of success, it could even be deceitful.

I agree that good marketing will always help any company to advance their technologies and capabilities to a new level, but unfortunately not all companies understand this and therefore do not spend much time on marketing or devote very little to it and therefore such companies have huge problems.

A community is a result of good marketing. You don't necessarily spend more to market your project but you need to be innovative in gaining the attention.
Being listed as IEO on binance is still a large marketing success a lot of money won't bring. Even if the project doesn't achieves that, there are several more to look for. People trust the ones that are known to them. And to make people know, the project should address what the general community wants a project to have.

Why many project failed and never raise for making investor and owner looks happy, I think many project giving bad promise and look not serious with their road map in schedule of ICO and IEO way, try to reschedule and make on time to give opportunity for investor.

I prefer a project that hasnt much marketing but I can see its development. Sometime we can view all progress on github repository. Yes, most projects doesnt have this. They should change their perspective on judging new one. Some say, this isnt efficient but for crypto enthusiasts this is the legit reference of picking a project. Marketing helps the projects but with bad advertisement could lead to a bad effect too.

Marketing is the most important thing in all business sectors including the sale of tokens. There may be a few projects that can survive without a large marketing fund but they rely on a large community and every part of the community always markets coins without pay

Actually, the concerns in most projects in crypto isn't about the marketing but rather the implementation. A lot of investors in crypto are now off from ICO/IEO because the promise given to them weren't met. In this case, it's normal that their trust will also be gone too no matter how much effort does the developer gives.

Going back to the topic, in my personal opinion marketing and implementation should be balanced. What everything that were promised should be given or implemented otherwise investors faith will fade wether gradually or rapidly.

Marketing is very important to any project if they like to succeed and if possible they should create a marketing plan that is unique so they can gather huge amount of crowd and also investors. What I notice to some projects also is that they were unable to create a solid marketing plan because they have no starting capital and partners.

But genuine projects usually prepare these kind of problems before they are going to launch their project to the public, they make sure that their marketing are already in place.

between product and marketing must be interconnected. for example a good product, but bad marketing then the product will not sell in the market and has no liquidity. conversely, a bad product but a good marketing, it can also make the popularity of a promoter or marketer go down, and he will also lose if promoting a scam project.

Isn't it weird to talk about marketing in context of decentralized open-source software? Marketing is usually done for companies, and companies are centralized, so it's not a coincidence that coins with strong marketing like TRON or EOS or XRP are also very centralized, while the most decentralized coins, like Bitcoin, have no marketing at all. If a cryptocurrency needs marketing to be successful, then it's a poor cryptocurrency in the first place, because people would have found and used it on their own.

Marketing can be the most important job to make a project successful in this market. If a new project gets the attention of the community, it will surely be greatly Fomo

or maybe they have no resources to provide good marketing of their product. because if they do, why would they do not want their good product or services known by potential customers? financial capability is a vital factor in pushing their marketing activities. Because if you have promising product, it would be easy to market it. and that requires funds to pay those people that can introduce your product to the public. nothing is free nowadays.

Good Marketing really have a vital role with regards to the projects' success. Even there is a great product or services that the team has to offer but don't have good marketing team then I think they are just like fishing without a lure. I think it has something to do with a good network of individuals who supports the project.

In cryptocurrency, a wide network can have a big effect on project development. With a large number of people and communities that are connected can increase popularity, it is possible for the project to be widely known. Of course, it must really be supported by a quality project. To get an effective marketing strategy, it requires a plan, consistency, target market, and the most important thing is funding. Those are all factors that influence each other. An effective way for marketing is to collaborate with influential companies, coupled with the support of a bounty campaign to enlarge the masses.

I agree with you but to an extent. Yes good marketing is good but using top personalities is what I don't agree with. Before now, most projects always leverage the services of these personalities even though they might not care about the project but their own pockets. Rather I think good marketing starts with the community, if a project have a good community, the community in question will contribute their own quota in promoting the project to friends and families, but this must be on the basis that the project is worth it. Also, marketing through exchanges can't be overemphasized because it is very important but most projects hardly cares about it which in one way or the other limit the growth of their project.

Some projects think that marketing is not required as when their product will launch people will tell eachother so it will auto market through word of mouth marketing but i think this kind of marketing is seen for only exceptional products and platforms that are one in dozens so all other projects need to spread the word and i think blogging, vlogging and targetted advertising can do the job.

The challenge about low or poor marketing is finance. Those project with use case with no proper marketing lacks financial strength and not that they are desirous of being that way. I know many many good projects that have been listed in one exchange and for years, they are still wishing to go into another exchange.

That is why I salute the CEO of bitwings, they indeed have high quality marketing idea and that's why I think the project will worth all the waits, from one country to another, now in the United States of America

Yes, I think for now people prefer to invest in a project, be it as good as anything else, the choice is that they still prefer to invest and enjoy the increase in the value of the currency, instead of actually using the benefits of the project.

That's coincidence I think. We know that not all good markwting have good projects. Some of them are just creating hype to have people interested with their project. I have seen this many times and almost all of it are doing the same. Its only rare to see projects that are good in terms of concept and use cases and utilized a good marketing. There is no perfect one and always missing out something.

An effective marketing will always be the exchange crowdfunding. Binance, Kucoin, Okex, Huobi and Gate are the mainstream players for perfect marketing.

The gap here is I think the way projects market themseleves.
For example, the recent xx coin is promoting themselves with the name of David Chaum while there's nothing mentioned about the project itself in the marketing slogan or illustration. That creates a gap. Some people may avoid because of the way they promote while some may get decepted.

I believe marketing is one of the important aspects of any cryptocurrency projects and development, But it's just a part of the complicated function in the cryptocurrency development, and if the project team will approach it in more balance and calibrated strategy such as a working product and services to offer plus a good marketing strategies I'm sure it will be getting a positive results soon.  

Of course advertising is important for a project get succeed,if no one knows about your project then you can't expect investors for your project.

Different levels of marketing available for crypto space and most effective will be IEO from most reputed exchanges and all other methods lost its hype at the moment.

Potential of the project and marketing go together but in the long, the potential of the product will rule, it's very important for investors and supporters to check what's real and what will remain after the hype is gone because a poor project cannot sustain hype in the long run, it will be exposed eventually.

Good marketing was especially needed in 2017 then people was ready to invest in every ICO with good PR team

Instead of marketing, i will use media hype.
There are several crypto currency projects with good products but without hype. Then they end up listing on shit exchanges before dieing with such good prospect.

This is a good call, for crypto currency projects to maintain and engage their community well.

GOOD PRODUCT + GOOD MARKETING = HYPE AND GOOD VOLUMES In my own opinion

Yes, good marketing can either make you or brake you.

Take for example Tezos and Cardano.

Note: Next part is purely my opinion, so please no flame wars, etc;

Cardano has 0 marketing. They promise a lot, but they have no media to back it up. The do have a solid team which is slowly but surely pushing forward.
Tezos on the other hand, has great marketing. They say they achieved everything which Cardano promises (or are close to do it). This is of course BS, but people buy in because of the hype and marketing

Alot of projects in this crypto space lacks good marketing. Gone are the days where people use top personality to market their project for people to invest.
Some project have product but zero marketing. This makes them still undervalued and unnoticed.
Good marketing and a good community will bring a great progressive result for a project.
The crypto space values the community so much because they play a great role. Having a good community is Paramount and part of good marketing . Also listing on a good , popular, relaible exchanges is a form of marketing that will Introduce a project and it's product to a wide range of people.