if anything price of BCC should come down hard when the mining becomes easier, because an easy mining means a lot of random small miners will start mining and all that reward will be dumped on the markets fast because first they have no faith in the coin and are all scared it may fall and second is because random small miners dump on exchanges but the big miners usually sell off the market.
Price is going down BCC will bee active for mining for next few weeks then all will return to what they mined. This is just another attempt to mine something od greed, like OP mentioned. But lts get real will this coin survive yes as any alt with good development, but price wont go so high as it was on the start. For some its profitable for others its not, you/me/anyone cash judge if someone want to mine it.