The concept is simple and a strong team behind it.
E.g. Business X wants to go green and place solar panels on their roof, but the cant afford it
They apply to be placed onto the Assetron platform, to have investors co-invest and fund their solar assets.
Investors use ASSETRON Tokens to finance the asset -> solar panels get installed -> Business X pays a lower energy fee to Investors for a period of 5-10 years, depending on the cost of the project.
Investors get a great ROI and consistent income for the period of 5-10 Years, Business X straight away saves on energy bills, and after 5-10 years own the solar asset. Win - Win
ASSETRON Tokens will be the only currency used on the platform, so in the future once there are 100m + projects on the platform, and only a limited amount of Tokens in circulation (excluding reserves, holders, pending payouts) - the market cap can easily reach 300m +, basically its designed to grow higher and higher as projects come on board.