I think that they want to gain some advertising by tying their name to Electrum's.
Also I think that they were hoping that Electrum team may implement that, hence gain some sort of endorsement.
Lol, this looks suspiciously like shilling to me to, and I'm glad to see I don't have a monopoly on cynicism.
This is bitcointalk.org not shitcointalk.org. As others have said, you're not likely to get much support from this community or the Electrum development team seeing as how the majority of us are bitcoin maximalists. If you want to integrate Electrum into your service (or vice versa) you'll need to create a fork of Electrum yourself.
I don't presume to speak for the Electrum dev team, however so you're welcome to present the request the them directly. You can make the suggestion on their github "issues" page:
https://github.com/spesmilo/electrum/issues