You connect it with Wifi to all other devices in your home and it enables you to have a central point of management for all eCommerce via Bitcoin. When you are not using it, it will mine for BTC and fund your built in wallet, within the device.
So you see something on the shopping channel on TV, and you CLICK on "Pay with Bitcoin" and it access this BTCBox and pay for it. {Whilst you sleeping, it funds the box with BTC mining}
Would that not be great? {The difficulty will go through the roof, and you would most probably only get a few Satoshi, but the idea is cool}
![Grin](https://bitcointalk.org/Smileys/default/grin.gif)
![Grin](https://bitcointalk.org/Smileys/default/grin.gif)
A BTC miner in every house, helping to oil the Blockchain gears.
![Wink](https://bitcointalk.org/Smileys/default/wink.gif)
I can imagine it sounds probably more like a reward program. Buy the chip and rather than leaving the cpu idling, it can be put to good use by leaving it running to secure the network. Maybe they were thinking differently in the sense that rather than using their blockchain as a ledger for cryptocurrency, it can be used for some other purpose like doing some complex protein folding calculation. I don't know... just touching on the possiblity